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The differences between publicity assistants and account coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicity assistant and an account coordinator. Additionally, an account coordinator has an average salary of $39,973, which is higher than the $39,387 average annual salary of a publicity assistant.
The top three skills for a publicity assistant include press releases, provide technical assistance and technical assistance. The most important skills for an account coordinator are customer service, data entry, and powerpoint.
| Publicity Assistant | Account Coordinator | |
| Yearly salary | $39,387 | $39,973 |
| Hourly rate | $18.94 | $19.22 |
| Growth rate | 8% | 8% |
| Number of jobs | 8,193 | 93,480 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 77% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A publicity assistant aids and offers support to the publicity team at a public relations (PR) firm or related firms. Your duties may vary but typically include researching relevant trends and data for PR campaigns, assisting in the creation and selection of marketing materials, and developing and maintaining good client relationships. As a publicity assistant, you are responsible for promoting the organization and maintaining the public appearance, and managing and overseeing social media accounts. You are also responsible for maintaining accurate records of correspondence.
An account coordinator assists account executives by providing day-to-day administrative support such as preparing and filing sales contracts and reports. As coordinators, they must maintain a good relationship with their clients and vendors by addressing issues and with regular communication. Account coordinators must possess essential skills such as a strong business administration background, adept at both written and verbal communication, and excellent time management. They are also responsible for researching prospective clients and produce client feedbacks to their account management teams.
Publicity assistants and account coordinators have different pay scales, as shown below.
| Publicity Assistant | Account Coordinator | |
| Average salary | $39,387 | $39,973 |
| Salary range | Between $27,000 And $56,000 | Between $29,000 And $54,000 |
| Highest paying City | Olympia, WA | Washington, DC |
| Highest paying state | Washington | New York |
| Best paying company | Apple | The American Musical and Dramatic Academy |
| Best paying industry | Government | Professional |
There are a few differences between a publicity assistant and an account coordinator in terms of educational background:
| Publicity Assistant | Account Coordinator | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | Stanford University | Northwestern University |
Here are the differences between publicity assistants' and account coordinators' demographics:
| Publicity Assistant | Account Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 33.7% Female, 66.3% | Male, 27.5% Female, 72.5% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |