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The differences between publicity assistants and campaign coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicity assistant and a campaign coordinator. Additionally, a campaign coordinator has an average salary of $41,865, which is higher than the $39,387 average annual salary of a publicity assistant.
The top three skills for a publicity assistant include press releases, provide technical assistance and technical assistance. The most important skills for a campaign coordinator are digital marketing, CRM, and powerpoint.
| Publicity Assistant | Campaign Coordinator | |
| Yearly salary | $39,387 | $41,865 |
| Hourly rate | $18.94 | $20.13 |
| Growth rate | 8% | 8% |
| Number of jobs | 8,193 | 24,801 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 78% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A publicity assistant aids and offers support to the publicity team at a public relations (PR) firm or related firms. Your duties may vary but typically include researching relevant trends and data for PR campaigns, assisting in the creation and selection of marketing materials, and developing and maintaining good client relationships. As a publicity assistant, you are responsible for promoting the organization and maintaining the public appearance, and managing and overseeing social media accounts. You are also responsible for maintaining accurate records of correspondence.
A campaign coordinator is responsible for managing media campaigns and press communications for marketing efforts on business or other industry needs. Campaign coordinators perform administrative and clerical duties under the supervision of a campaign manager and develop event activities according to the campaign theme and requirements. They also coordinate schedules with the participants, suppliers, and third-party vendors. A campaign coordinator must have excellent communication and organizational skills, especially in documenting reports, managing expenses, and responding to inquiries and concerns.
Publicity assistants and campaign coordinators have different pay scales, as shown below.
| Publicity Assistant | Campaign Coordinator | |
| Average salary | $39,387 | $41,865 |
| Salary range | Between $27,000 And $56,000 | Between $28,000 And $61,000 |
| Highest paying City | Olympia, WA | Washington, DC |
| Highest paying state | Washington | California |
| Best paying company | Apple | Square |
| Best paying industry | Government | Media |
There are a few differences between a publicity assistant and a campaign coordinator in terms of educational background:
| Publicity Assistant | Campaign Coordinator | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 78% |
| Most common major | Business | Political Science |
| Most common college | Stanford University | Stanford University |
Here are the differences between publicity assistants' and campaign coordinators' demographics:
| Publicity Assistant | Campaign Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 33.7% Female, 66.3% | Male, 36.9% Female, 63.1% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |