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The differences between publicity assistants and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicity assistant and a media coordinator. Additionally, a media coordinator has an average salary of $47,471, which is higher than the $39,387 average annual salary of a publicity assistant.
The top three skills for a publicity assistant include press releases, provide technical assistance and technical assistance. The most important skills for a media coordinator are facebook, instagram, and twitter.
| Publicity Assistant | Media Coordinator | |
| Yearly salary | $39,387 | $47,471 |
| Hourly rate | $18.94 | $22.82 |
| Growth rate | 8% | 8% |
| Number of jobs | 8,193 | 35,285 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 82% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A publicity assistant aids and offers support to the publicity team at a public relations (PR) firm or related firms. Your duties may vary but typically include researching relevant trends and data for PR campaigns, assisting in the creation and selection of marketing materials, and developing and maintaining good client relationships. As a publicity assistant, you are responsible for promoting the organization and maintaining the public appearance, and managing and overseeing social media accounts. You are also responsible for maintaining accurate records of correspondence.
A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.
Publicity assistants and media coordinators have different pay scales, as shown below.
| Publicity Assistant | Media Coordinator | |
| Average salary | $39,387 | $47,471 |
| Salary range | Between $27,000 And $56,000 | Between $34,000 And $64,000 |
| Highest paying City | Olympia, WA | Urban Honolulu, HI |
| Highest paying state | Washington | Hawaii |
| Best paying company | Apple | The Joffrey Ballet |
| Best paying industry | Government | Manufacturing |
There are a few differences between a publicity assistant and a media coordinator in terms of educational background:
| Publicity Assistant | Media Coordinator | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 82% |
| Most common major | Business | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between publicity assistants' and media coordinators' demographics:
| Publicity Assistant | Media Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 33.7% Female, 66.3% | Male, 36.6% Female, 63.4% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |