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The differences between publicity assistants and media planners can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicity assistant and a media planner. Additionally, a media planner has an average salary of $58,044, which is higher than the $39,387 average annual salary of a publicity assistant.
The top three skills for a publicity assistant include press releases, provide technical assistance and technical assistance. The most important skills for a media planner are media planning, powerpoint, and campaign performance.
| Publicity Assistant | Media Planner | |
| Yearly salary | $39,387 | $58,044 |
| Hourly rate | $18.94 | $27.91 |
| Growth rate | 8% | 8% |
| Number of jobs | 8,193 | 24,126 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 89% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A publicity assistant aids and offers support to the publicity team at a public relations (PR) firm or related firms. Your duties may vary but typically include researching relevant trends and data for PR campaigns, assisting in the creation and selection of marketing materials, and developing and maintaining good client relationships. As a publicity assistant, you are responsible for promoting the organization and maintaining the public appearance, and managing and overseeing social media accounts. You are also responsible for maintaining accurate records of correspondence.
A media planner is responsible for managing market campaigns and promotions for clients' advertising needs through various social media platforms and other mediums of communications. Media planners handle the brand's media presence, strategizing its maximum appeal to the target audience. They coordinate closely with the clients for the progress updates, as well as informing them of any adjustments, especially on meeting the public's interests and concerns. A media planner develops innovative techniques, analyzes market data, and manage campaign results, ensuring to meet the clients' objectives and goals.
Publicity assistants and media planners have different pay scales, as shown below.
| Publicity Assistant | Media Planner | |
| Average salary | $39,387 | $58,044 |
| Salary range | Between $27,000 And $56,000 | Between $48,000 And $69,000 |
| Highest paying City | Olympia, WA | Washington, DC |
| Highest paying state | Washington | Washington |
| Best paying company | Apple | RPA |
| Best paying industry | Government | Professional |
There are a few differences between a publicity assistant and a media planner in terms of educational background:
| Publicity Assistant | Media Planner | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 89% |
| Most common major | Business | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between publicity assistants' and media planners' demographics:
| Publicity Assistant | Media Planner | |
| Average age | 42 | 42 |
| Gender ratio | Male, 33.7% Female, 66.3% | Male, 39.2% Female, 60.8% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |