Post job

Publicity assistant vs media relations assistant

The differences between publicity assistants and media relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicity assistant and a media relations assistant. Additionally, a media relations assistant has an average salary of $45,450, which is higher than the $39,387 average annual salary of a publicity assistant.

The top three skills for a publicity assistant include press releases, provide technical assistance and technical assistance. The most important skills for a media relations assistant are press releases, athletics website, and press conferences.

Publicity assistant vs media relations assistant overview

Publicity AssistantMedia Relations Assistant
Yearly salary$39,387$45,450
Hourly rate$18.94$21.85
Growth rate8%8%
Number of jobs8,19323,773
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 80%
Average age4242
Years of experience44

What does a publicity assistant do?

A publicity assistant aids and offers support to the publicity team at a public relations (PR) firm or related firms. Your duties may vary but typically include researching relevant trends and data for PR campaigns, assisting in the creation and selection of marketing materials, and developing and maintaining good client relationships. As a publicity assistant, you are responsible for promoting the organization and maintaining the public appearance, and managing and overseeing social media accounts. You are also responsible for maintaining accurate records of correspondence.

What does a media relations assistant do?

A media relations assistant is an entry-level media and public relation professional. They offer administrative support to a public relations department within an organization. They perform a number of tasks such as researching relevant trends and data that help with the company's PR campaign, helping create marketing materials, maintaining relationships with existing clients, and working to find new clients. They also have to keep accurate correspondence records and monitor social media accounts.

Publicity assistant vs media relations assistant salary

Publicity assistants and media relations assistants have different pay scales, as shown below.

Publicity AssistantMedia Relations Assistant
Average salary$39,387$45,450
Salary rangeBetween $27,000 And $56,000Between $32,000 And $62,000
Highest paying CityOlympia, WA-
Highest paying stateWashington-
Best paying companyApple-
Best paying industryGovernment-

Differences between publicity assistant and media relations assistant education

There are a few differences between a publicity assistant and a media relations assistant in terms of educational background:

Publicity AssistantMedia Relations Assistant
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 80%
Most common majorBusinessCommunication
Most common collegeStanford UniversityNorthwestern University

Publicity assistant vs media relations assistant demographics

Here are the differences between publicity assistants' and media relations assistants' demographics:

Publicity AssistantMedia Relations Assistant
Average age4242
Gender ratioMale, 33.7% Female, 66.3%Male, 41.8% Female, 58.2%
Race ratioBlack or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between publicity assistant and media relations assistant duties and responsibilities

Publicity assistant example responsibilities.

  • Manage publicity and advertisement for club and alumni events through social media
  • Garner extensive national media attention for non-fiction and commercial fiction authors.
  • Provide copywriting, proofreading and editing for marketing communications and sales collateral.
  • Used Instagram to showcase activities and involvement.
  • Work with military liaisons and DoD partners.
  • Provide on call mobile notary services for various clients.
  • Show more

Media relations assistant example responsibilities.

  • Manage athletic contest statistics using various programs including Dakstats and other software.
  • Calculate statistics for basketball, soccer, volleyball and baseball to later be publish online.
  • Assist in developing PowerPoint presentations, including graphs and charts.
  • Experience with all Microsoft office products, Photoshop, and accounting software.
  • Travele with men's basketball, baseball, and to championship events.
  • Increase daily likes of official Facebook page (160k likes) by 300 percent in six months.
  • Show more

Publicity assistant vs media relations assistant skills

Common publicity assistant skills
  • Press Releases, 10%
  • Provide Technical Assistance, 9%
  • Technical Assistance, 8%
  • Worksheets, 7%
  • PowerPoint, 7%
  • FEMA, 5%
Common media relations assistant skills
  • Press Releases, 17%
  • Athletics Website, 12%
  • Press Conferences, 4%
  • Alumni Events, 4%
  • NCAA, 4%
  • Twitter, 3%

Browse arts, entertainment, sports, and media jobs