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The differences between publicity assistants and media relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicity assistant and a media relations assistant. Additionally, a media relations assistant has an average salary of $45,450, which is higher than the $39,387 average annual salary of a publicity assistant.
The top three skills for a publicity assistant include press releases, provide technical assistance and technical assistance. The most important skills for a media relations assistant are press releases, athletics website, and press conferences.
| Publicity Assistant | Media Relations Assistant | |
| Yearly salary | $39,387 | $45,450 |
| Hourly rate | $18.94 | $21.85 |
| Growth rate | 8% | 8% |
| Number of jobs | 8,193 | 23,773 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 80% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A publicity assistant aids and offers support to the publicity team at a public relations (PR) firm or related firms. Your duties may vary but typically include researching relevant trends and data for PR campaigns, assisting in the creation and selection of marketing materials, and developing and maintaining good client relationships. As a publicity assistant, you are responsible for promoting the organization and maintaining the public appearance, and managing and overseeing social media accounts. You are also responsible for maintaining accurate records of correspondence.
A media relations assistant is an entry-level media and public relation professional. They offer administrative support to a public relations department within an organization. They perform a number of tasks such as researching relevant trends and data that help with the company's PR campaign, helping create marketing materials, maintaining relationships with existing clients, and working to find new clients. They also have to keep accurate correspondence records and monitor social media accounts.
Publicity assistants and media relations assistants have different pay scales, as shown below.
| Publicity Assistant | Media Relations Assistant | |
| Average salary | $39,387 | $45,450 |
| Salary range | Between $27,000 And $56,000 | Between $32,000 And $62,000 |
| Highest paying City | Olympia, WA | - |
| Highest paying state | Washington | - |
| Best paying company | Apple | - |
| Best paying industry | Government | - |
There are a few differences between a publicity assistant and a media relations assistant in terms of educational background:
| Publicity Assistant | Media Relations Assistant | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between publicity assistants' and media relations assistants' demographics:
| Publicity Assistant | Media Relations Assistant | |
| Average age | 42 | 42 |
| Gender ratio | Male, 33.7% Female, 66.3% | Male, 41.8% Female, 58.2% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |