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The differences between publicity assistants and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicity assistant and a public relations coordinator. Additionally, a public relations coordinator has an average salary of $46,225, which is higher than the $39,387 average annual salary of a publicity assistant.
The top three skills for a publicity assistant include press releases, provide technical assistance and technical assistance. The most important skills for a public relations coordinator are press releases, facebook, and twitter.
| Publicity Assistant | Public Relations Coordinator | |
| Yearly salary | $39,387 | $46,225 |
| Hourly rate | $18.94 | $22.22 |
| Growth rate | 8% | 8% |
| Number of jobs | 8,193 | 35,324 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 83% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A publicity assistant aids and offers support to the publicity team at a public relations (PR) firm or related firms. Your duties may vary but typically include researching relevant trends and data for PR campaigns, assisting in the creation and selection of marketing materials, and developing and maintaining good client relationships. As a publicity assistant, you are responsible for promoting the organization and maintaining the public appearance, and managing and overseeing social media accounts. You are also responsible for maintaining accurate records of correspondence.
A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.
Publicity assistants and public relations coordinators have different pay scales, as shown below.
| Publicity Assistant | Public Relations Coordinator | |
| Average salary | $39,387 | $46,225 |
| Salary range | Between $27,000 And $56,000 | Between $35,000 And $60,000 |
| Highest paying City | Olympia, WA | Washington, DC |
| Highest paying state | Washington | Virginia |
| Best paying company | Apple | Shiseido |
| Best paying industry | Government | Health Care |
There are a few differences between a publicity assistant and a public relations coordinator in terms of educational background:
| Publicity Assistant | Public Relations Coordinator | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 83% |
| Most common major | Business | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between publicity assistants' and public relations coordinators' demographics:
| Publicity Assistant | Public Relations Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 33.7% Female, 66.3% | Male, 24.3% Female, 75.7% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |