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Publicity consultant vs communications consultant

The differences between publicity consultants and communications consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicity consultant and a communications consultant. Additionally, a communications consultant has an average salary of $91,455, which is higher than the $70,688 average annual salary of a publicity consultant.

The top three skills for a publicity consultant include public policy, facebook and technical assistance. The most important skills for a communications consultant are powerpoint, web content, and project management.

Publicity consultant vs communications consultant overview

Publicity ConsultantCommunications Consultant
Yearly salary$70,688$91,455
Hourly rate$33.98$43.97
Growth rate8%8%
Number of jobs5,33829,942
Job satisfaction--
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 71%
Average age4242
Years of experience44

Publicity consultant vs communications consultant salary

Publicity consultants and communications consultants have different pay scales, as shown below.

Publicity ConsultantCommunications Consultant
Average salary$70,688$91,455
Salary rangeBetween $47,000 And $104,000Between $63,000 And $130,000
Highest paying City-Oakland, CA
Highest paying state-Massachusetts
Best paying company-Dell
Best paying industry-Utilities

Differences between publicity consultant and communications consultant education

There are a few differences between a publicity consultant and a communications consultant in terms of educational background:

Publicity ConsultantCommunications Consultant
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 71%
Most common majorPublic HealthCommunication
Most common collegeStanford UniversityStanford University

Publicity consultant vs communications consultant demographics

Here are the differences between publicity consultants' and communications consultants' demographics:

Publicity ConsultantCommunications Consultant
Average age4242
Gender ratioMale, 45.8% Female, 54.2%Male, 43.5% Female, 56.5%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between publicity consultant and communications consultant duties and responsibilities

Publicity consultant example responsibilities.

  • Manage the internal SharePoint site.
  • Design and manage SharePoint sites, including FAQs, leader blogs and discussion boards.
  • Research, develop, and manage keyword lists and search engine-optimize (SEO) content for SMBs.
  • Manage daily operations of Facebook's political action committee.
  • Work closely with senior managers, SMEs, staff and creative teams to plan/produce complex projects.
  • Establish social media communications with Facebook & MySpace.
  • Show more

Communications consultant example responsibilities.

  • Plan and manage and produce online marketing activities and campaigns (B2B and B2C).
  • Manage content, database selection, HTML presentation and quality assurance of all outbound email campaigns.
  • Advise and/or manage on content, navigation architecture, SEO, social media, YouTube, email campaigns.
  • Manage editorial and content for Siemens quarterly executive level do magazine with worldwide distribution.
  • Gather requirements, provide justification and value-ad capabilities for SharePoint implementation, and lead the change management team.
  • Create PowerPoint decks, organization charts, Vision/Strategy/Execution slides, updates to intranet websites and collaboration sites.
  • Show more

Publicity consultant vs communications consultant skills

Common publicity consultant skills
  • Public Policy, 8%
  • Facebook, 8%
  • Technical Assistance, 7%
  • Business Development, 7%
  • Health Education, 7%
  • Press Releases, 7%
Common communications consultant skills
  • PowerPoint, 10%
  • Web Content, 9%
  • Project Management, 8%
  • Press Releases, 5%
  • Strategic Communications Plan, 5%
  • External Communications, 4%

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