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Publicity consultant vs communications coordinator

The differences between publicity consultants and communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicity consultant and a communications coordinator. Additionally, a publicity consultant has an average salary of $70,688, which is higher than the $47,075 average annual salary of a communications coordinator.

The top three skills for a publicity consultant include public policy, facebook and technical assistance. The most important skills for a communications coordinator are customer service, web content, and event planning.

Publicity consultant vs communications coordinator overview

Publicity ConsultantCommunications Coordinator
Yearly salary$70,688$47,075
Hourly rate$33.98$22.63
Growth rate8%8%
Number of jobs5,33839,790
Job satisfaction--
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 75%
Average age4242
Years of experience44

Publicity consultant vs communications coordinator salary

Publicity consultants and communications coordinators have different pay scales, as shown below.

Publicity ConsultantCommunications Coordinator
Average salary$70,688$47,075
Salary rangeBetween $47,000 And $104,000Between $34,000 And $63,000
Highest paying City-Washington, DC
Highest paying state-New Jersey
Best paying company-Microsoft
Best paying industry-Government

Differences between publicity consultant and communications coordinator education

There are a few differences between a publicity consultant and a communications coordinator in terms of educational background:

Publicity ConsultantCommunications Coordinator
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 75%
Most common majorPublic HealthCommunication
Most common collegeStanford UniversityStanford University

Publicity consultant vs communications coordinator demographics

Here are the differences between publicity consultants' and communications coordinators' demographics:

Publicity ConsultantCommunications Coordinator
Average age4242
Gender ratioMale, 45.8% Female, 54.2%Male, 29.4% Female, 70.6%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between publicity consultant and communications coordinator duties and responsibilities

Publicity consultant example responsibilities.

  • Manage the internal SharePoint site.
  • Design and manage SharePoint sites, including FAQs, leader blogs and discussion boards.
  • Research, develop, and manage keyword lists and search engine-optimize (SEO) content for SMBs.
  • Manage daily operations of Facebook's political action committee.
  • Work closely with senior managers, SMEs, staff and creative teams to plan/produce complex projects.
  • Establish social media communications with Facebook & MySpace.
  • Show more

Communications coordinator example responsibilities.

  • Launch and manage the corporate Instagram account @ xcelenergy.
  • Manage and maintain the admission website by using basic knowledge of HTML and web editing templates.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Contribute brand appropriate content for: blog, instagram, and twitter.
  • General administrative and marketing duties including sending e-marketing campaigns, updating intranet and SharePoint sites, and publishing public relations newsletters.
  • Monitor the daily work of the travel agency booking agents.
  • Show more

Publicity consultant vs communications coordinator skills

Common publicity consultant skills
  • Public Policy, 8%
  • Facebook, 8%
  • Technical Assistance, 7%
  • Business Development, 7%
  • Health Education, 7%
  • Press Releases, 7%
Common communications coordinator skills
  • Customer Service, 7%
  • Web Content, 7%
  • Event Planning, 6%
  • Press Releases, 5%
  • Patients, 5%
  • Community Events, 5%

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