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Publicity consultant vs communications specialist

The differences between publicity consultants and communications specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicity consultant and a communications specialist. Additionally, a publicity consultant has an average salary of $70,688, which is higher than the $51,023 average annual salary of a communications specialist.

The top three skills for a publicity consultant include public policy, facebook and technical assistance. The most important skills for a communications specialist are customer service, powerpoint, and patients.

Publicity consultant vs communications specialist overview

Publicity ConsultantCommunications Specialist
Yearly salary$70,688$51,023
Hourly rate$33.98$24.53
Growth rate8%8%
Number of jobs5,33842,819
Job satisfaction--
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 64%
Average age4242
Years of experience44

Publicity consultant vs communications specialist salary

Publicity consultants and communications specialists have different pay scales, as shown below.

Publicity ConsultantCommunications Specialist
Average salary$70,688$51,023
Salary rangeBetween $47,000 And $104,000Between $36,000 And $71,000
Highest paying City-Washington, DC
Highest paying state-New Jersey
Best paying company-Google
Best paying industry-Technology

Differences between publicity consultant and communications specialist education

There are a few differences between a publicity consultant and a communications specialist in terms of educational background:

Publicity ConsultantCommunications Specialist
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 64%
Most common majorPublic HealthCommunication
Most common collegeStanford UniversityStanford University

Publicity consultant vs communications specialist demographics

Here are the differences between publicity consultants' and communications specialists' demographics:

Publicity ConsultantCommunications Specialist
Average age4242
Gender ratioMale, 45.8% Female, 54.2%Male, 42.9% Female, 57.1%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between publicity consultant and communications specialist duties and responsibilities

Publicity consultant example responsibilities.

  • Manage the internal SharePoint site.
  • Design and manage SharePoint sites, including FAQs, leader blogs and discussion boards.
  • Research, develop, and manage keyword lists and search engine-optimize (SEO) content for SMBs.
  • Manage daily operations of Facebook's political action committee.
  • Work closely with senior managers, SMEs, staff and creative teams to plan/produce complex projects.
  • Establish social media communications with Facebook & MySpace.
  • Show more

Communications specialist example responsibilities.

  • Manage all client data and meeting history in Salesforce.
  • Provision, manage PRI-ISDN and IP installation of AARP state offices for AARP video systems.
  • Manage course syllabi, scientific abstracts, reprints and course development according to all ACCME and FDA guidelines.
  • Manage CRM database and develop key communication items such as email blasts, brochures, flyers, and bulletins.
  • Manage website: regularly update content, implement SEO and monitor website activity.
  • Manage and update written communications on organization's Facebook page and other social media outlets
  • Show more

Publicity consultant vs communications specialist skills

Common publicity consultant skills
  • Public Policy, 8%
  • Facebook, 8%
  • Technical Assistance, 7%
  • Business Development, 7%
  • Health Education, 7%
  • Press Releases, 7%
Common communications specialist skills
  • Customer Service, 9%
  • PowerPoint, 6%
  • Patients, 6%
  • Web Content, 6%
  • Project Management, 6%
  • Press Releases, 5%

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