Post job

Publicity consultant vs media consultant

The differences between publicity consultants and media consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicity consultant and a media consultant. Additionally, a publicity consultant has an average salary of $70,688, which is higher than the $53,443 average annual salary of a media consultant.

The top three skills for a publicity consultant include public policy, facebook and technical assistance. The most important skills for a media consultant are website development, facebook, and twitter.

Publicity consultant vs media consultant overview

Publicity ConsultantMedia Consultant
Yearly salary$70,688$53,443
Hourly rate$33.98$25.69
Growth rate8%8%
Number of jobs5,33828,768
Job satisfaction--
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 77%
Average age4242
Years of experience44

Publicity consultant vs media consultant salary

Publicity consultants and media consultants have different pay scales, as shown below.

Publicity ConsultantMedia Consultant
Average salary$70,688$53,443
Salary rangeBetween $47,000 And $104,000Between $32,000 And $89,000
Highest paying City-Washington, DC
Highest paying state-Washington
Best paying company-iHeartMedia
Best paying industry--

Differences between publicity consultant and media consultant education

There are a few differences between a publicity consultant and a media consultant in terms of educational background:

Publicity ConsultantMedia Consultant
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 77%
Most common majorPublic HealthCommunication
Most common collegeStanford UniversityNorthwestern University

Publicity consultant vs media consultant demographics

Here are the differences between publicity consultants' and media consultants' demographics:

Publicity ConsultantMedia Consultant
Average age4242
Gender ratioMale, 45.8% Female, 54.2%Male, 50.3% Female, 49.7%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between publicity consultant and media consultant duties and responsibilities

Publicity consultant example responsibilities.

  • Manage the internal SharePoint site.
  • Design and manage SharePoint sites, including FAQs, leader blogs and discussion boards.
  • Research, develop, and manage keyword lists and search engine-optimize (SEO) content for SMBs.
  • Manage daily operations of Facebook's political action committee.
  • Work closely with senior managers, SMEs, staff and creative teams to plan/produce complex projects.
  • Establish social media communications with Facebook & MySpace.
  • Show more

Media consultant example responsibilities.

  • Manage accounts by proactive CRM to ensure performance of marketing plans, and annual account renewals.
  • Manage accurate sales forecasting utilizing SalesForce./CRM.
  • Design and manage clients' business Facebook page, develop online advertisement campaigns and execute direct mail campaigns.
  • Used SEO tactics to produce content that rank high in search engine results, growing traffic to clients' websites.
  • Create landing pages for PPC campaigns performance.
  • Improve SEO for hundreds of websites by double, triple and quadruple percentage points.
  • Show more

Publicity consultant vs media consultant skills

Common publicity consultant skills
  • Public Policy, 8%
  • Facebook, 8%
  • Technical Assistance, 7%
  • Business Development, 7%
  • Health Education, 7%
  • Press Releases, 7%
Common media consultant skills
  • Website Development, 16%
  • Facebook, 10%
  • Twitter, 8%
  • Digital Products, 7%
  • Search Engine Optimization, 5%
  • Instagram, 5%

Browse arts, entertainment, sports, and media jobs