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Publicity consultant vs media coordinator

The differences between publicity consultants and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicity consultant and a media coordinator. Additionally, a publicity consultant has an average salary of $70,688, which is higher than the $47,471 average annual salary of a media coordinator.

The top three skills for a publicity consultant include public policy, facebook and technical assistance. The most important skills for a media coordinator are facebook, instagram, and twitter.

Publicity consultant vs media coordinator overview

Publicity ConsultantMedia Coordinator
Yearly salary$70,688$47,471
Hourly rate$33.98$22.82
Growth rate8%8%
Number of jobs5,33835,285
Job satisfaction--
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 82%
Average age4242
Years of experience44

Publicity consultant vs media coordinator salary

Publicity consultants and media coordinators have different pay scales, as shown below.

Publicity ConsultantMedia Coordinator
Average salary$70,688$47,471
Salary rangeBetween $47,000 And $104,000Between $34,000 And $64,000
Highest paying City-Urban Honolulu, HI
Highest paying state-Hawaii
Best paying company-The Joffrey Ballet
Best paying industry-Manufacturing

Differences between publicity consultant and media coordinator education

There are a few differences between a publicity consultant and a media coordinator in terms of educational background:

Publicity ConsultantMedia Coordinator
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 82%
Most common majorPublic HealthCommunication
Most common collegeStanford UniversityNorthwestern University

Publicity consultant vs media coordinator demographics

Here are the differences between publicity consultants' and media coordinators' demographics:

Publicity ConsultantMedia Coordinator
Average age4242
Gender ratioMale, 45.8% Female, 54.2%Male, 36.6% Female, 63.4%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between publicity consultant and media coordinator duties and responsibilities

Publicity consultant example responsibilities.

  • Manage the internal SharePoint site.
  • Design and manage SharePoint sites, including FAQs, leader blogs and discussion boards.
  • Research, develop, and manage keyword lists and search engine-optimize (SEO) content for SMBs.
  • Manage daily operations of Facebook's political action committee.
  • Work closely with senior managers, SMEs, staff and creative teams to plan/produce complex projects.
  • Establish social media communications with Facebook & MySpace.
  • Show more

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Publicity consultant vs media coordinator skills

Common publicity consultant skills
  • Public Policy, 8%
  • Facebook, 8%
  • Technical Assistance, 7%
  • Business Development, 7%
  • Health Education, 7%
  • Press Releases, 7%
Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%

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