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Publicity consultant vs media specialist

The differences between publicity consultants and media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicity consultant and a media specialist. Additionally, a publicity consultant has an average salary of $70,688, which is higher than the $50,832 average annual salary of a media specialist.

The top three skills for a publicity consultant include public policy, facebook and technical assistance. The most important skills for a media specialist are digital marketing, video production, and customer service.

Publicity consultant vs media specialist overview

Publicity ConsultantMedia Specialist
Yearly salary$70,688$50,832
Hourly rate$33.98$24.44
Growth rate8%8%
Number of jobs5,33839,401
Job satisfaction--
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 70%
Average age4242
Years of experience44

Publicity consultant vs media specialist salary

Publicity consultants and media specialists have different pay scales, as shown below.

Publicity ConsultantMedia Specialist
Average salary$70,688$50,832
Salary rangeBetween $47,000 And $104,000Between $35,000 And $73,000
Highest paying City-Washington, DC
Highest paying state-New Jersey
Best paying company-BP America Inc
Best paying industry-Professional

Differences between publicity consultant and media specialist education

There are a few differences between a publicity consultant and a media specialist in terms of educational background:

Publicity ConsultantMedia Specialist
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 70%
Most common majorPublic HealthCommunication
Most common collegeStanford UniversityStanford University

Publicity consultant vs media specialist demographics

Here are the differences between publicity consultants' and media specialists' demographics:

Publicity ConsultantMedia Specialist
Average age4242
Gender ratioMale, 45.8% Female, 54.2%Male, 52.9% Female, 47.1%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between publicity consultant and media specialist duties and responsibilities

Publicity consultant example responsibilities.

  • Manage the internal SharePoint site.
  • Design and manage SharePoint sites, including FAQs, leader blogs and discussion boards.
  • Research, develop, and manage keyword lists and search engine-optimize (SEO) content for SMBs.
  • Manage daily operations of Facebook's political action committee.
  • Work closely with senior managers, SMEs, staff and creative teams to plan/produce complex projects.
  • Establish social media communications with Facebook & MySpace.
  • Show more

Media specialist example responsibilities.

  • Develop fresh leads to connect with by utilizing LinkedIn connections and resources.
  • Manage content for and development of the museum's Drupal website, cartermuseum.org.
  • Manage teams for film, video, animation, & multimedia creation of any kind.
  • Assign to work as a media associate at Starcom managing a portion of the Kellogg's account.
  • Develop and manage proprietary PPC support material.
  • Participate in brainstorming sessions, proofread and edit marketing materials, manage magazine inventory.
  • Show more

Publicity consultant vs media specialist skills

Common publicity consultant skills
  • Public Policy, 8%
  • Facebook, 8%
  • Technical Assistance, 7%
  • Business Development, 7%
  • Health Education, 7%
  • Press Releases, 7%
Common media specialist skills
  • Digital Marketing, 14%
  • Video Production, 7%
  • Customer Service, 5%
  • Web Content, 5%
  • Google Analytics, 4%
  • Google Adwords, 3%

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