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Publicity consultant vs public relations assistant

The differences between publicity consultants and public relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicity consultant and a public relations assistant. Additionally, a publicity consultant has an average salary of $70,688, which is higher than the $46,197 average annual salary of a public relations assistant.

The top three skills for a publicity consultant include public policy, facebook and technical assistance. The most important skills for a public relations assistant are press releases, facebook, and twitter.

Publicity consultant vs public relations assistant overview

Publicity ConsultantPublic Relations Assistant
Yearly salary$70,688$46,197
Hourly rate$33.98$22.21
Growth rate8%8%
Number of jobs5,33826,021
Job satisfaction--
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 81%
Average age4242
Years of experience44

Publicity consultant vs public relations assistant salary

Publicity consultants and public relations assistants have different pay scales, as shown below.

Publicity ConsultantPublic Relations Assistant
Average salary$70,688$46,197
Salary rangeBetween $47,000 And $104,000Between $34,000 And $61,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-California Institute of Technology
Best paying industry-Finance

Differences between publicity consultant and public relations assistant education

There are a few differences between a publicity consultant and a public relations assistant in terms of educational background:

Publicity ConsultantPublic Relations Assistant
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 81%
Most common majorPublic HealthCommunication
Most common collegeStanford UniversityNorthwestern University

Publicity consultant vs public relations assistant demographics

Here are the differences between publicity consultants' and public relations assistants' demographics:

Publicity ConsultantPublic Relations Assistant
Average age4242
Gender ratioMale, 45.8% Female, 54.2%Male, 24.5% Female, 75.5%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between publicity consultant and public relations assistant duties and responsibilities

Publicity consultant example responsibilities.

  • Manage the internal SharePoint site.
  • Design and manage SharePoint sites, including FAQs, leader blogs and discussion boards.
  • Research, develop, and manage keyword lists and search engine-optimize (SEO) content for SMBs.
  • Manage daily operations of Facebook's political action committee.
  • Work closely with senior managers, SMEs, staff and creative teams to plan/produce complex projects.
  • Establish social media communications with Facebook & MySpace.
  • Show more

Public relations assistant example responsibilities.

  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Research & propose introducing Google+ & LinkedIn to social media efforts to increase brand awareness & SEO.
  • Photograph the store's merchandise, upload creative Instagram posts to increase consumer engagement and promote the store.
  • Develop key PowerPoint presentation for commencement base on content provide by management.
  • Create and administer Facebook and website content, including marketing of school programs/events.
  • Produce PowerPoint presentations, article reprints and edit broadcast media placements as needed.
  • Show more

Publicity consultant vs public relations assistant skills

Common publicity consultant skills
  • Public Policy, 8%
  • Facebook, 8%
  • Technical Assistance, 7%
  • Business Development, 7%
  • Health Education, 7%
  • Press Releases, 7%
Common public relations assistant skills
  • Press Releases, 30%
  • Facebook, 7%
  • Twitter, 6%
  • Press Conferences, 5%
  • Event Planning, 4%
  • Instagram, 4%

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