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Publicity consultant vs public relations consultant

The differences between publicity consultants and public relations consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicity consultant and a public relations consultant. Additionally, a publicity consultant has an average salary of $70,688, which is higher than the $50,333 average annual salary of a public relations consultant.

The top three skills for a publicity consultant include public policy, facebook and technical assistance. The most important skills for a public relations consultant are press releases, web content, and strategic communications.

Publicity consultant vs public relations consultant overview

Publicity ConsultantPublic Relations Consultant
Yearly salary$70,688$50,333
Hourly rate$33.98$24.20
Growth rate8%8%
Number of jobs5,33827,882
Job satisfaction--
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 81%
Average age4242
Years of experience44

Publicity consultant vs public relations consultant salary

Publicity consultants and public relations consultants have different pay scales, as shown below.

Publicity ConsultantPublic Relations Consultant
Average salary$70,688$50,333
Salary rangeBetween $47,000 And $104,000Between $29,000 And $85,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-AbbVie
Best paying industry-Media

Differences between publicity consultant and public relations consultant education

There are a few differences between a publicity consultant and a public relations consultant in terms of educational background:

Publicity ConsultantPublic Relations Consultant
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 81%
Most common majorPublic HealthCommunication
Most common collegeStanford UniversityNorthwestern University

Publicity consultant vs public relations consultant demographics

Here are the differences between publicity consultants' and public relations consultants' demographics:

Publicity ConsultantPublic Relations Consultant
Average age4242
Gender ratioMale, 45.8% Female, 54.2%Male, 33.3% Female, 66.7%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between publicity consultant and public relations consultant duties and responsibilities

Publicity consultant example responsibilities.

  • Manage the internal SharePoint site.
  • Design and manage SharePoint sites, including FAQs, leader blogs and discussion boards.
  • Research, develop, and manage keyword lists and search engine-optimize (SEO) content for SMBs.
  • Manage daily operations of Facebook's political action committee.
  • Work closely with senior managers, SMEs, staff and creative teams to plan/produce complex projects.
  • Establish social media communications with Facebook & MySpace.
  • Show more

Public relations consultant example responsibilities.

  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Create the first official Instagram account for the fine arts galleries.
  • Create highly visible content by utilizing a wide variety of social media platforms and SEO trends.
  • Plan and execute all web, SEO, PPC, email, and social media campaigns.
  • Leverage Facebook to create digital referral network and increase visibility in consumer market.
  • Foster an energetic public discussion through Facebook and videos, exciting visual displays, carefully target humor and thought-provoking questions.
  • Show more

Publicity consultant vs public relations consultant skills

Common publicity consultant skills
  • Public Policy, 8%
  • Facebook, 8%
  • Technical Assistance, 7%
  • Business Development, 7%
  • Health Education, 7%
  • Press Releases, 7%
Common public relations consultant skills
  • Press Releases, 19%
  • Web Content, 12%
  • Strategic Communications, 10%
  • Community Outreach, 5%
  • Facebook, 4%
  • Event Planning, 3%

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