Post job

Publicity consultant vs public relations

The differences between publicity consultants and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicity consultant and a public relations. Additionally, a publicity consultant has an average salary of $70,688, which is higher than the $48,383 average annual salary of a public relations.

The top three skills for a publicity consultant include public policy, facebook and technical assistance. The most important skills for a public relations are press releases, web content, and facebook.

Publicity consultant vs public relations overview

Publicity ConsultantPublic Relations
Yearly salary$70,688$48,383
Hourly rate$33.98$23.26
Growth rate8%8%
Number of jobs5,33822,721
Job satisfaction--
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 75%
Average age4242
Years of experience44

Publicity consultant vs public relations salary

Publicity consultants and public relations have different pay scales, as shown below.

Publicity ConsultantPublic Relations
Average salary$70,688$48,383
Salary rangeBetween $47,000 And $104,000Between $32,000 And $72,000
Highest paying City-Richmond, VA
Highest paying state-Virginia
Best paying company-Edelman Financial Engines
Best paying industry-Professional

Differences between publicity consultant and public relations education

There are a few differences between a publicity consultant and a public relations in terms of educational background:

Publicity ConsultantPublic Relations
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 75%
Most common majorPublic HealthCommunication
Most common collegeStanford UniversityStanford University

Publicity consultant vs public relations demographics

Here are the differences between publicity consultants' and public relations' demographics:

Publicity ConsultantPublic Relations
Average age4242
Gender ratioMale, 45.8% Female, 54.2%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between publicity consultant and public relations duties and responsibilities

Publicity consultant example responsibilities.

  • Manage the internal SharePoint site.
  • Design and manage SharePoint sites, including FAQs, leader blogs and discussion boards.
  • Research, develop, and manage keyword lists and search engine-optimize (SEO) content for SMBs.
  • Manage daily operations of Facebook's political action committee.
  • Work closely with senior managers, SMEs, staff and creative teams to plan/produce complex projects.
  • Establish social media communications with Facebook & MySpace.
  • Show more

Public relations example responsibilities.

  • Manage LinkedIn profile updates and new leads.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Create an official office page on instagram to facilitate interaction with students.
  • Track and analyze local talent and trends on social networking sites (MySpace, YouTube).
  • Coordinate multiple marketing campaigns (SEO, CPA, CPM) and optimization of organic search traffic.
  • Edit and create YouTube videos for clientele, creating proper titles and tags to increase viewership ;.
  • Show more

Publicity consultant vs public relations skills

Common publicity consultant skills
  • Public Policy, 8%
  • Facebook, 8%
  • Technical Assistance, 7%
  • Business Development, 7%
  • Health Education, 7%
  • Press Releases, 7%
Common public relations skills
  • Press Releases, 22%
  • Web Content, 12%
  • Facebook, 5%
  • Event Planning, 4%
  • Blog Posts, 4%
  • Twitter, 4%

Browse arts, entertainment, sports, and media jobs