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Publicity consultant vs public relations specialist

The differences between publicity consultants and public relations specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicity consultant and a public relations specialist. Additionally, a publicity consultant has an average salary of $70,688, which is higher than the $48,124 average annual salary of a public relations specialist.

The top three skills for a publicity consultant include public policy, facebook and technical assistance. The most important skills for a public relations specialist are press releases, web content, and project management.

Publicity consultant vs public relations specialist overview

Publicity ConsultantPublic Relations Specialist
Yearly salary$70,688$48,124
Hourly rate$33.98$23.14
Growth rate8%8%
Number of jobs5,33829,698
Job satisfaction--
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 81%
Average age4242
Years of experience44

Publicity consultant vs public relations specialist salary

Publicity consultants and public relations specialists have different pay scales, as shown below.

Publicity ConsultantPublic Relations Specialist
Average salary$70,688$48,124
Salary rangeBetween $47,000 And $104,000Between $33,000 And $68,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-Meta
Best paying industry-Finance

Differences between publicity consultant and public relations specialist education

There are a few differences between a publicity consultant and a public relations specialist in terms of educational background:

Publicity ConsultantPublic Relations Specialist
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 81%
Most common majorPublic HealthCommunication
Most common collegeStanford UniversityNorthwestern University

Publicity consultant vs public relations specialist demographics

Here are the differences between publicity consultants' and public relations specialists' demographics:

Publicity ConsultantPublic Relations Specialist
Average age4242
Gender ratioMale, 45.8% Female, 54.2%Male, 30.3% Female, 69.7%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.4% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between publicity consultant and public relations specialist duties and responsibilities

Publicity consultant example responsibilities.

  • Manage the internal SharePoint site.
  • Design and manage SharePoint sites, including FAQs, leader blogs and discussion boards.
  • Research, develop, and manage keyword lists and search engine-optimize (SEO) content for SMBs.
  • Manage daily operations of Facebook's political action committee.
  • Work closely with senior managers, SMEs, staff and creative teams to plan/produce complex projects.
  • Establish social media communications with Facebook & MySpace.
  • Show more

Public relations specialist example responsibilities.

  • Plan and manage social media efforts which generate> 22k incremental Instagram followers in four months.
  • Manage public affairs and media efforts including writing and placing op-eds and mobilizing editorial campaigns.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Prepare or edit organizational publications for internal and external audiences, including Facebook, media and local newspapers.
  • Launch Instagram account for Chevy Motorsports fans.
  • Promote company through personal blog, twitter and reddit pages.
  • Show more

Publicity consultant vs public relations specialist skills

Common publicity consultant skills
  • Public Policy, 8%
  • Facebook, 8%
  • Technical Assistance, 7%
  • Business Development, 7%
  • Health Education, 7%
  • Press Releases, 7%
Common public relations specialist skills
  • Press Releases, 18%
  • Web Content, 6%
  • Project Management, 5%
  • Facebook, 4%
  • Story Development, 4%
  • Marketing Campaigns, 4%

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