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Publicity writer vs publicist

The differences between publicity writers and publicists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicity writer and a publicist. Additionally, a publicity writer has an average salary of $55,347, which is higher than the $50,679 average annual salary of a publicist.

The top three skills for a publicity writer include press releases, proofreading and web content. The most important skills for a publicist are press releases, press materials, and public relations campaigns.

Publicity writer vs publicist overview

Publicity WriterPublicist
Yearly salary$55,347$50,679
Hourly rate$26.61$24.36
Growth rate8%8%
Number of jobs10,4227,343
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 83%
Average age4242
Years of experience44

Publicity writer vs publicist salary

Publicity writers and publicists have different pay scales, as shown below.

Publicity WriterPublicist
Average salary$55,347$50,679
Salary rangeBetween $40,000 And $75,000Between $30,000 And $83,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-J. The Jewish News of Northern California
Best paying industry-Media

Differences between publicity writer and publicist education

There are a few differences between a publicity writer and a publicist in terms of educational background:

Publicity WriterPublicist
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 83%
Most common majorEnglishCommunication
Most common collegeMassachusetts Institute of TechnologyStanford University

Publicity writer vs publicist demographics

Here are the differences between publicity writers' and publicists' demographics:

Publicity WriterPublicist
Average age4242
Gender ratioMale, 39.3% Female, 60.7%Male, 27.4% Female, 72.6%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between publicity writer and publicist duties and responsibilities

Publicity writer example responsibilities.

  • Manage projects diligently under aggressive deadlines while maintaining editorial integrity and ensuring stories have entertainment and/or educational value.
  • Interview new and renewal Medicaid and food stamp applicants and process information to approve eligibility and level of assistance.
  • Coordinate efforts between web developers, SharePoint site administrators and product support representatives to build and support an active online community.

Publicist example responsibilities.

  • Manage publicity plans for fiction and non-fiction trade paperback titles.
  • Manage and write copy for client social media platforms and ECPR's social media deliverable, which involve SEO streamlining.
  • Book non-fiction author media tours.
  • Photograph events for the instagram account.
  • Maintain appropriate media lists, clips and coverage reports.
  • Post on Facebook and other websites to promote events & products
  • Show more

Publicity writer vs publicist skills

Common publicity writer skills
  • Press Releases, 28%
  • Proofreading, 24%
  • Web Content, 12%
  • Feature Stories, 7%
  • Public Affairs, 6%
  • Copywriting, 5%
Common publicist skills
  • Press Releases, 30%
  • Press Materials, 7%
  • Public Relations Campaigns, 5%
  • Instagram, 5%
  • Twitter, 5%
  • Writing Press Releases, 4%

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