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The differences between retail representatives and account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an account executive has an average salary of $69,618, which is higher than the $31,790 average annual salary of a retail representative.
The top three skills for a retail representative include flexibility, store management and certification programs. The most important skills for an account executive are customer service, CRM, and healthcare.
| Retail Representative | Account Executive | |
| Yearly salary | $31,790 | $69,618 |
| Hourly rate | $15.28 | $33.47 |
| Growth rate | - | 5% |
| Number of jobs | 402,132 | 205,561 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 44% | Bachelor's Degree, 78% |
| Average age | 41 | 44 |
| Years of experience | - | - |
A retail representative is in charge of assisting customers with their shopping needs in retail stores, ensuring customer satisfaction. Their responsibilities include greeting customers and identifying their needs, answering inquiries, locating products, offering promotions and recommendations, and conducting demonstrations when possible. There are also instances where they must process payments or refunds. Furthermore, as a retail representative, it is essential to arrange products on shelves to make it look attractive to customers, all while maintaining the cleanliness of the sales floor.
An account executive is responsible for supporting existing clients, closing client deals, and developing sales strategies to increase the company's sales and satisfaction. An account executive must be competitive enough to keep up with the constant changes in the sales industry, including the high demands of digital marketing, a different approach to product advertising, effective negotiation, and presentation skills. An account executive also requires excellent communication skills for the successful acquisition of client accounts and immediately resolve possible complaints as they arise.
Retail representatives and account executives have different pay scales, as shown below.
| Retail Representative | Account Executive | |
| Average salary | $31,790 | $69,618 |
| Salary range | Between $26,000 And $38,000 | Between $44,000 And $109,000 |
| Highest paying City | - | Portland, OR |
| Highest paying state | - | Oregon |
| Best paying company | - | Hitachi Vantara |
| Best paying industry | - | Finance |
There are a few differences between a retail representative and an account executive in terms of educational background:
| Retail Representative | Account Executive | |
| Most common degree | Bachelor's Degree, 44% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | - | University of Pennsylvania |
Here are the differences between retail representatives' and account executives' demographics:
| Retail Representative | Account Executive | |
| Average age | 41 | 44 |
| Gender ratio | Male, 43.6% Female, 56.4% | Male, 57.2% Female, 42.8% |
| Race ratio | Black or African American, 10.7% Unknown, 5.4% Hispanic or Latino, 18.5% Asian, 6.8% White, 58.1% American Indian and Alaska Native, 0.7% | Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 7% | 5% |