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The differences between sales planners and sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a sales planner and a sales manager. Additionally, a sales manager has an average salary of $73,952, which is higher than the $55,883 average annual salary of a sales planner.
The top three skills for a sales planner include powerpoint, customer service and media sales. The most important skills for a sales manager are product knowledge, customer satisfaction, and sales performance.
| Sales Planner | Sales Manager | |
| Yearly salary | $55,883 | $73,952 |
| Hourly rate | $26.87 | $35.55 |
| Growth rate | 5% | 5% |
| Number of jobs | 66,632 | 119,066 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 63% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
A sales planner is responsible for helping the company sell goods and services to the customers by analyzing current market trends and conducting data and statistical analysis on the company's sales performance. Sales planners identify business opportunities to enhance the company's brand image to the clients and increase revenue growth and profits. They also assist with the creation of promotional campaigns and marketing materials, including the posting of content on the company's social media platforms and press releases.
Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.
Sales planners and sales managers have different pay scales, as shown below.
| Sales Planner | Sales Manager | |
| Average salary | $55,883 | $73,952 |
| Salary range | Between $41,000 And $74,000 | Between $42,000 And $129,000 |
| Highest paying City | Phoenix, AZ | Jersey City, NJ |
| Highest paying state | Oregon | New Jersey |
| Best paying company | Capgemini | |
| Best paying industry | Hospitality | - |
There are a few differences between a sales planner and a sales manager in terms of educational background:
| Sales Planner | Sales Manager | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 63% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between sales planners' and sales managers' demographics:
| Sales Planner | Sales Manager | |
| Average age | 46 | 46 |
| Gender ratio | Male, 39.4% Female, 60.6% | Male, 68.7% Female, 31.3% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |