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The differences between sellers and merchants can be seen in a few details. Each job has different responsibilities and duties. Additionally, a merchant has an average salary of $74,999, which is higher than the $25,530 average annual salary of a seller.
The top three skills for a seller include product knowledge, customer service and POS. The most important skills for a merchant are product development, gross margin, and market trends.
| Seller | Merchant | |
| Yearly salary | $25,530 | $74,999 |
| Hourly rate | $12.27 | $36.06 |
| Growth rate | - | - |
| Number of jobs | 1,064 | 15,395 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 51% | Bachelor's Degree, 57% |
| Average age | 41 | 41 |
| Years of experience | - | - |
A seller is a sales facilitator responsible for initializing sales conversations and easing customer sales experience. A seller helps customers and then offers the best solution in regards to the products being sold. They also explain to the customers how a certain product works when necessary, as well as explain the current deals and discounts.
A merchant is responsible for selling goods and services for an organization to generate revenues by reaching out to existing and potential customers and discuss the products' features. Merchants must have extensive knowledge of the goods offered by the company to be able to respond to customers' inquiries and concerns accurately. They also maintain the adequacy of inventory for store orders, create purchase requests, and analyze sales performance. A merchant coordinates with the sales and marketing team to develop efficient promotional strategies and increase brand awareness on public platforms.
Sellers and merchants have different pay scales, as shown below.
| Seller | Merchant | |
| Average salary | $25,530 | $74,999 |
| Salary range | Between $9,000 And $71,000 | Between $47,000 And $119,000 |
| Highest paying City | Boston, MA | San Francisco, CA |
| Highest paying state | Massachusetts | California |
| Best paying company | Point B | Levi Strauss & Co. |
| Best paying industry | - | Finance |
There are a few differences between a seller and a merchant in terms of educational background:
| Seller | Merchant | |
| Most common degree | Bachelor's Degree, 51% | Bachelor's Degree, 57% |
| Most common major | Business | Business |
| Most common college | - | Stanford University |
Here are the differences between sellers' and merchants' demographics:
| Seller | Merchant | |
| Average age | 41 | 41 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 42.1% Female, 57.9% |
| Race ratio | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 24.4% Asian, 7.0% White, 54.5% American Indian and Alaska Native, 0.6% | Black or African American, 8.5% Unknown, 5.2% Hispanic or Latino, 23.3% Asian, 7.4% White, 55.1% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 7% | 7% |