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The differences between senior content managers and social media content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior content manager and a social media content manager. Additionally, a senior content manager has an average salary of $120,669, which is higher than the $54,354 average annual salary of a social media content manager.
The top three skills for a senior content manager include content strategy, digital content and SEO. The most important skills for a social media content manager are social media marketing, digital marketing, and instagram.
| Senior Content Manager | Social Media Content Manager | |
| Yearly salary | $120,669 | $54,354 |
| Hourly rate | $58.01 | $26.13 |
| Growth rate | 10% | 10% |
| Number of jobs | 71,422 | 69,077 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior content manager is in charge of overseeing the development of a company's online presence, focusing on enhancing the content of their online platforms and campaigns. They typically manage a team of content specialists, writers, and graphic designers in a joint effort to raise brand awareness and establish positive relationships with clients. Moreover, as a senior content manager, it is essential to lead and encourage teams to reach goals, all while implementing the company's policies and regulations.
A social media content manager oversees a company or individual's social media platforms, aiming to enhance its online presence and raise brand awareness. They typically manage a group of content specialists and graphic designers, and together they conceptualize plans and campaigns that align with the brand's purpose and vision. It is also their responsibility to establish guidelines and timelines, monitor every online campaign, research opportunities and trends, and resolve issues promptly and efficiently. Moreover, as a manager, they must lead and encourage teams to reach goals, all while enforcing the company's policies and regulations.
Senior content managers and social media content managers have different pay scales, as shown below.
| Senior Content Manager | Social Media Content Manager | |
| Average salary | $120,669 | $54,354 |
| Salary range | Between $83,000 And $174,000 | Between $31,000 And $92,000 |
| Highest paying City | San Francisco, CA | - |
| Highest paying state | California | - |
| Best paying company | NVIDIA | - |
| Best paying industry | Technology | - |
There are a few differences between a senior content manager and a social media content manager in terms of educational background:
| Senior Content Manager | Social Media Content Manager | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 80% |
| Most common major | Journalism | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior content managers' and social media content managers' demographics:
| Senior Content Manager | Social Media Content Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.1% Female, 46.9% | Male, 39.1% Female, 60.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |