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The differences between senior research analysts and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior research analyst and a senior marketing analyst. Additionally, a senior marketing analyst has an average salary of $83,321, which is higher than the $75,056 average annual salary of a senior research analyst.
The top three skills for a senior research analyst include analytics, data analysis and data collection. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.
| Senior Research Analyst | Senior Marketing Analyst | |
| Yearly salary | $75,056 | $83,321 |
| Hourly rate | $36.08 | $40.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 71,891 | 110,012 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
The duties of a senior research analyst depend on one's line of work or industry of employment. Typically, their responsibilities revolve around coordinating with different departments to gather necessary data, performing research and analysis to identify consumer and market needs, finding new business opportunities, and devising strategies to optimize workflow and workforce processes. Furthermore, as a senior research analyst, it is essential to lead and encourage the team members and serve as a mentor to junior analysts, all while implementing the company's policies and regulations.
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
Senior research analysts and senior marketing analysts have different pay scales, as shown below.
| Senior Research Analyst | Senior Marketing Analyst | |
| Average salary | $75,056 | $83,321 |
| Salary range | Between $57,000 And $98,000 | Between $63,000 And $109,000 |
| Highest paying City | Olympia, WA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | JPMorgan Chase & Co. | Credit Karma |
| Best paying industry | Finance | Finance |
There are a few differences between a senior research analyst and a senior marketing analyst in terms of educational background:
| Senior Research Analyst | Senior Marketing Analyst | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior research analysts' and senior marketing analysts' demographics:
| Senior Research Analyst | Senior Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 54.1% Female, 45.9% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |