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The differences between social media editors and content creators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a social media editor and a content creator. Additionally, a content creator has an average salary of $61,988, which is higher than the $53,943 average annual salary of a social media editor.
The top three skills for a social media editor include instagram, facebook and twitter. The most important skills for a content creator are content creation, instagram, and digital content.
| Social Media Editor | Content Creator | |
| Yearly salary | $53,943 | $61,988 |
| Hourly rate | $25.93 | $29.80 |
| Growth rate | -5% | 13% |
| Number of jobs | 37,769 | 9,142 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Average age | 44 | 37 |
| Years of experience | 4 | 4 |
A social media editor is in charge of handling and maintaining the social media platforms of a company or brand, ensuring to produce and develop engaging content for a target audience. Their responsibilities often revolve around editing relevant content for posting, engaging with clients professionally and promptly, and addressing issues and concerns, resolving them according to a set of given responses. One must also coordinate with graphic designers and other writers, devise strategies to identify marketing opportunities, develop online campaigns, and keep abreast of the latest trends.
A content creator is primarily responsible for producing written, verbal, and visual materials that promote products and services to a particular audience. In a company setting, a content creator adheres to managers or senior creators' directives, fact-check and review data, coordinate with other staff such as graphic artists, and participate in developing promotional materials. Moreover, a content creator utilizes social media for brand awareness. They must maintain knowledge of the latest trends, create content that captures the public's interest, and engage with clients, all while adhering to the company's policies and regulations.
Social media editors and content creators have different pay scales, as shown below.
| Social Media Editor | Content Creator | |
| Average salary | $53,943 | $61,988 |
| Salary range | Between $40,000 And $72,000 | Between $38,000 And $99,000 |
| Highest paying City | Stamford, CT | Seattle, WA |
| Highest paying state | Hawaii | Washington |
| Best paying company | RE/MAX Realty One | |
| Best paying industry | Technology | Internet |
There are a few differences between a social media editor and a content creator in terms of educational background:
| Social Media Editor | Content Creator | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Harvard University |
Here are the differences between social media editors' and content creators' demographics:
| Social Media Editor | Content Creator | |
| Average age | 44 | 37 |
| Gender ratio | Male, 41.2% Female, 58.8% | Male, 55.7% Female, 44.3% |
| Race ratio | Black or African American, 3.5% Unknown, 4.5% Hispanic or Latino, 7.8% Asian, 7.0% White, 76.9% American Indian and Alaska Native, 0.3% | Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.7% White, 61.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 12% | 9% |