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The differences between social media editors and content writers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a social media editor, becoming a content writer takes usually requires 1-2 years. Additionally, a content writer has an average salary of $58,918, which is higher than the $53,943 average annual salary of a social media editor.
The top three skills for a social media editor include instagram, facebook and twitter. The most important skills for a content writer are digital marketing, wordpress, and web content.
| Social Media Editor | Content Writer | |
| Yearly salary | $53,943 | $58,918 |
| Hourly rate | $25.93 | $28.33 |
| Growth rate | -5% | 4% |
| Number of jobs | 37,769 | 19,621 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Average age | 44 | 42 |
| Years of experience | 4 | 2 |
A social media editor is in charge of handling and maintaining the social media platforms of a company or brand, ensuring to produce and develop engaging content for a target audience. Their responsibilities often revolve around editing relevant content for posting, engaging with clients professionally and promptly, and addressing issues and concerns, resolving them according to a set of given responses. One must also coordinate with graphic designers and other writers, devise strategies to identify marketing opportunities, develop online campaigns, and keep abreast of the latest trends.
The job of content writers is to create the best possible written or visual content ranging from blog posts to press releases. They produce the content for various types of websites, including social networks, news aggregators, and e-commerce sites. The job of content writers is not limited to writing, but also ensuring that the content connects or is relevant to the website pages. They are expected to set the tone of the website and revise the content upon customers' or clients' requests. They are also responsible for assisting in the creation of style guides.
Social media editors and content writers have different pay scales, as shown below.
| Social Media Editor | Content Writer | |
| Average salary | $53,943 | $58,918 |
| Salary range | Between $40,000 And $72,000 | Between $40,000 And $84,000 |
| Highest paying City | Stamford, CT | San Francisco, CA |
| Highest paying state | Hawaii | California |
| Best paying company | RE/MAX Realty One | Cisco |
| Best paying industry | Technology | Finance |
There are a few differences between a social media editor and a content writer in terms of educational background:
| Social Media Editor | Content Writer | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Most common major | Communication | English |
| Most common college | Stanford University | Massachusetts Institute of Technology |
Here are the differences between social media editors' and content writers' demographics:
| Social Media Editor | Content Writer | |
| Average age | 44 | 42 |
| Gender ratio | Male, 41.2% Female, 58.8% | Male, 39.8% Female, 60.2% |
| Race ratio | Black or African American, 3.5% Unknown, 4.5% Hispanic or Latino, 7.8% Asian, 7.0% White, 76.9% American Indian and Alaska Native, 0.3% | Black or African American, 6.0% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 12% | 16% |