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The differences between social media editors and social media content managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a social media editor, becoming a social media content manager takes usually requires 8-10 years. Additionally, a social media content manager has an average salary of $54,354, which is higher than the $53,943 average annual salary of a social media editor.
The top three skills for a social media editor include instagram, facebook and twitter. The most important skills for a social media content manager are social media marketing, digital marketing, and instagram.
| Social Media Editor | Social Media Content Manager | |
| Yearly salary | $53,943 | $54,354 |
| Hourly rate | $25.93 | $26.13 |
| Growth rate | -5% | 10% |
| Number of jobs | 37,769 | 69,077 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Average age | 44 | 39 |
| Years of experience | 4 | 10 |
A social media editor is in charge of handling and maintaining the social media platforms of a company or brand, ensuring to produce and develop engaging content for a target audience. Their responsibilities often revolve around editing relevant content for posting, engaging with clients professionally and promptly, and addressing issues and concerns, resolving them according to a set of given responses. One must also coordinate with graphic designers and other writers, devise strategies to identify marketing opportunities, develop online campaigns, and keep abreast of the latest trends.
A social media content manager oversees a company or individual's social media platforms, aiming to enhance its online presence and raise brand awareness. They typically manage a group of content specialists and graphic designers, and together they conceptualize plans and campaigns that align with the brand's purpose and vision. It is also their responsibility to establish guidelines and timelines, monitor every online campaign, research opportunities and trends, and resolve issues promptly and efficiently. Moreover, as a manager, they must lead and encourage teams to reach goals, all while enforcing the company's policies and regulations.
Social media editors and social media content managers have different pay scales, as shown below.
| Social Media Editor | Social Media Content Manager | |
| Average salary | $53,943 | $54,354 |
| Salary range | Between $40,000 And $72,000 | Between $31,000 And $92,000 |
| Highest paying City | Stamford, CT | - |
| Highest paying state | Hawaii | - |
| Best paying company | RE/MAX Realty One | - |
| Best paying industry | Technology | - |
There are a few differences between a social media editor and a social media content manager in terms of educational background:
| Social Media Editor | Social Media Content Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | University of Georgia |
Here are the differences between social media editors' and social media content managers' demographics:
| Social Media Editor | Social Media Content Manager | |
| Average age | 44 | 39 |
| Gender ratio | Male, 41.2% Female, 58.8% | Male, 39.1% Female, 60.9% |
| Race ratio | Black or African American, 3.5% Unknown, 4.5% Hispanic or Latino, 7.8% Asian, 7.0% White, 76.9% American Indian and Alaska Native, 0.3% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 12% | 10% |