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The differences between social media interns and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a social media internship and a public relations coordinator. Additionally, a public relations coordinator has an average salary of $46,225, which is higher than the $31,145 average annual salary of a social media internship.
The top three skills for a social media internship include instagram, facebook insights and twitter. The most important skills for a public relations coordinator are press releases, facebook, and twitter.
| Social Media Internship | Public Relations Coordinator | |
| Yearly salary | $31,145 | $46,225 |
| Hourly rate | $14.97 | $22.22 |
| Growth rate | 8% | 8% |
| Number of jobs | 79,411 | 35,324 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 83% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
In a social media internship, the primary role is to take part in managing a brand's social media platforms for public relations. One of their primary duties is to craft informative and captivating content while under the supervision and guidelines of a manager or supervisor. Furthermore, there may also be instances where an intern must participate in devising strategies that would bring more public recognition to the brand, such as social media campaigns to boost sales and improve client base.
A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.
Social media interns and public relations coordinators have different pay scales, as shown below.
| Social Media Internship | Public Relations Coordinator | |
| Average salary | $31,145 | $46,225 |
| Salary range | Between $24,000 And $39,000 | Between $35,000 And $60,000 |
| Highest paying City | Seattle, WA | Washington, DC |
| Highest paying state | Hawaii | Virginia |
| Best paying company | Oracle | Shiseido |
| Best paying industry | Education | Health Care |
There are a few differences between a social media internship and a public relations coordinator in terms of educational background:
| Social Media Internship | Public Relations Coordinator | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between social media interns' and public relations coordinators' demographics:
| Social Media Internship | Public Relations Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 31.2% Female, 68.8% | Male, 24.3% Female, 75.7% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |