Social media strategist vs marketing strategist

The differences between social media strategists and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a social media strategist, becoming a marketing strategist takes usually requires 8-10 years. Additionally, a marketing strategist has an average salary of $80,033, which is higher than the $62,339 average annual salary of a social media strategist.

The top three skills for a social media strategist include instagram, digital marketing and twitter. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.

Social media strategist vs marketing strategist overview

	Social Media Strategist	Marketing Strategist
Yearly salary	$62,339	$80,033
Hourly rate	$29.97	$38.48
Growth rate	10%	10%
Number of jobs	43,791	89,543
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 79%
Average age	44	39
Years of experience	2	10

What does a social media strategist do?

A social media strategist is primarily in charge of handling a company or an individual's social media platforms, aiming for brand awareness and good public relations through positive online engagement. Their responsibilities revolve around developing and implementing social media strategies and campaigns for marketing, coordinating with content creators and writers, identifying new online marketing opportunities, keeping abreast of the latest trends, and ensuring that all content materials are relevant to the company. Furthermore, as a social media strategist, it is essential to be prepared for any issues by devising damage control plans.

What does a marketing strategist do?

The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.

Social media strategist vs marketing strategist salary

Social media strategists and marketing strategists have different pay scales, as shown below.

	Social Media Strategist	Marketing Strategist
Average salary	$62,339	$80,033
Salary range	Between $41,000 And $94,000	Between $53,000 And $119,000
Highest paying City	San Francisco, CA	Harrisburg, PA
Highest paying state	Utah	Pennsylvania
Best paying company	Google	McKinsey & Company Inc
Best paying industry	Technology	Technology

Differences between social media strategist and marketing strategist education

There are a few differences between a social media strategist and a marketing strategist in terms of educational background:

	Social Media Strategist	Marketing Strategist
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 79%
Most common major	Communication	Marketing
Most common college	Northwestern University	University of Georgia

Social media strategist vs marketing strategist demographics

Here are the differences between social media strategists' and marketing strategists' demographics:

	Social Media Strategist	Marketing Strategist
Average age	44	39
Gender ratio	Male, 39.1% Female, 60.9%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	11%	10%

Differences between social media strategist and marketing strategist duties and responsibilities

Social media strategist example responsibilities.

Manage social media and content creation for Instagram account of 23k+ followers.
Manage all social agency and vendor relationships, including Facebook, LinkedIn, YouTube.
Create, curate, and manage all publish content, including blog posts, website copywriting and design social media images.
Perform administrative duties including ordering photography supplies, managing expenses bookkeeping, updating photography inventory and archives.
Develop creative marketing campaigns to engage current and alumni volunteers including photo and video contests on Facebook.
Crowd source using Facebook, Google and LinkedIn ads.

Marketing strategist example responsibilities.

Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
Maintain accurate records and client account information through SalesForce.
Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.

Social media strategist vs marketing strategist skills

Common social media strategist skills

Instagram, 7%
Digital Marketing, 7%
Twitter, 6%
Social Media Marketing, 6%
Social Platforms, 4%
Linkedin, 4%

Common marketing strategist skills

Digital Marketing, 11%
Email Marketing, 8%
Channel Marketing, 6%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%

Social Media Strategist vs. similar jobs

Social Media Strategist related careers

Social Media Strategist related jobs

What similar roles do

Zippia Careers
Computer and Mathematical Industry
Social Media Strategist
Social Media Strategist vs Marketing Strategist

Updated January 8, 2025

Browse computer and mathematical jobs