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The differences between social media strategists and social media content managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a social media strategist, becoming a social media content manager takes usually requires 8-10 years. Additionally, a social media strategist has an average salary of $62,339, which is higher than the $54,354 average annual salary of a social media content manager.
The top three skills for a social media strategist include instagram, digital marketing and twitter. The most important skills for a social media content manager are social media marketing, digital marketing, and instagram.
| Social Media Strategist | Social Media Content Manager | |
| Yearly salary | $62,339 | $54,354 |
| Hourly rate | $29.97 | $26.13 |
| Growth rate | 10% | 10% |
| Number of jobs | 43,791 | 69,077 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 80% |
| Average age | 44 | 39 |
| Years of experience | 2 | 10 |
A social media strategist is primarily in charge of handling a company or an individual's social media platforms, aiming for brand awareness and good public relations through positive online engagement. Their responsibilities revolve around developing and implementing social media strategies and campaigns for marketing, coordinating with content creators and writers, identifying new online marketing opportunities, keeping abreast of the latest trends, and ensuring that all content materials are relevant to the company. Furthermore, as a social media strategist, it is essential to be prepared for any issues by devising damage control plans.
A social media content manager oversees a company or individual's social media platforms, aiming to enhance its online presence and raise brand awareness. They typically manage a group of content specialists and graphic designers, and together they conceptualize plans and campaigns that align with the brand's purpose and vision. It is also their responsibility to establish guidelines and timelines, monitor every online campaign, research opportunities and trends, and resolve issues promptly and efficiently. Moreover, as a manager, they must lead and encourage teams to reach goals, all while enforcing the company's policies and regulations.
Social media strategists and social media content managers have different pay scales, as shown below.
| Social Media Strategist | Social Media Content Manager | |
| Average salary | $62,339 | $54,354 |
| Salary range | Between $41,000 And $94,000 | Between $31,000 And $92,000 |
| Highest paying City | San Francisco, CA | - |
| Highest paying state | Utah | - |
| Best paying company | - | |
| Best paying industry | Technology | - |
There are a few differences between a social media strategist and a social media content manager in terms of educational background:
| Social Media Strategist | Social Media Content Manager | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 80% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between social media strategists' and social media content managers' demographics:
| Social Media Strategist | Social Media Content Manager | |
| Average age | 44 | 39 |
| Gender ratio | Male, 39.1% Female, 60.9% | Male, 39.1% Female, 60.9% |
| Race ratio | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 11% | 10% |