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Sports information director vs public relations assistant

The differences between sports information directors and public relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a sports information director and a public relations assistant. Additionally, a public relations assistant has an average salary of $46,197, which is higher than the $34,297 average annual salary of a sports information director.

The top three skills for a sports information director include NCAA, student athletes and softball. The most important skills for a public relations assistant are press releases, facebook, and twitter.

Sports information director vs public relations assistant overview

Sports Information DirectorPublic Relations Assistant
Yearly salary$34,297$46,197
Hourly rate$16.49$22.21
Growth rate8%8%
Number of jobs64,20626,021
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 81%
Average age4242
Years of experience44

Sports information director vs public relations assistant salary

Sports information directors and public relations assistants have different pay scales, as shown below.

Sports Information DirectorPublic Relations Assistant
Average salary$34,297$46,197
Salary rangeBetween $24,000 And $48,000Between $34,000 And $61,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-California Institute of Technology
Best paying industry-Finance

Differences between sports information director and public relations assistant education

There are a few differences between a sports information director and a public relations assistant in terms of educational background:

Sports Information DirectorPublic Relations Assistant
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 81%
Most common majorKinesiologyCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Sports information director vs public relations assistant demographics

Here are the differences between sports information directors' and public relations assistants' demographics:

Sports Information DirectorPublic Relations Assistant
Average age4242
Gender ratioMale, 75.2% Female, 24.8%Male, 24.5% Female, 75.5%
Race ratioBlack or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between sports information director and public relations assistant duties and responsibilities

Sports information director example responsibilities.

  • Organize news conferences, lead all game-day news and press operations, serve as media coordinator for multiple NCAA championship events.
  • Manage athletic contest statistics using various programs including Dakstats and other software.
  • Start YouTube page and Instagram feed.
  • Lead entire boys and girls soccer program and serve as sports information director
  • Coordinate all aspects of women's soccer program and handle all require sports information duties.
  • Host operations including event planning and management for NCAA tournaments, banquets, dinners, and other special events.
  • Show more

Public relations assistant example responsibilities.

  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Research & propose introducing Google+ & LinkedIn to social media efforts to increase brand awareness & SEO.
  • Photograph the store's merchandise, upload creative Instagram posts to increase consumer engagement and promote the store.
  • Develop key PowerPoint presentation for commencement base on content provide by management.
  • Create and administer Facebook and website content, including marketing of school programs/events.
  • Produce PowerPoint presentations, article reprints and edit broadcast media placements as needed.
  • Show more

Sports information director vs public relations assistant skills

Common sports information director skills
  • NCAA, 11%
  • Student Athletes, 10%
  • Softball, 5%
  • Athletic Events, 5%
  • Game Programs, 4%
  • Volleyball, 4%
Common public relations assistant skills
  • Press Releases, 30%
  • Facebook, 7%
  • Twitter, 6%
  • Press Conferences, 5%
  • Event Planning, 4%
  • Instagram, 4%

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