Post job

Sports information director vs public relations coordinator

The differences between sports information directors and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a sports information director and a public relations coordinator. Additionally, a public relations coordinator has an average salary of $46,225, which is higher than the $34,297 average annual salary of a sports information director.

The top three skills for a sports information director include NCAA, student athletes and softball. The most important skills for a public relations coordinator are press releases, facebook, and twitter.

Sports information director vs public relations coordinator overview

Sports Information DirectorPublic Relations Coordinator
Yearly salary$34,297$46,225
Hourly rate$16.49$22.22
Growth rate8%8%
Number of jobs64,20635,324
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 83%
Average age4242
Years of experience44

Sports information director vs public relations coordinator salary

Sports information directors and public relations coordinators have different pay scales, as shown below.

Sports Information DirectorPublic Relations Coordinator
Average salary$34,297$46,225
Salary rangeBetween $24,000 And $48,000Between $35,000 And $60,000
Highest paying City-Washington, DC
Highest paying state-Virginia
Best paying company-Shiseido
Best paying industry-Health Care

Differences between sports information director and public relations coordinator education

There are a few differences between a sports information director and a public relations coordinator in terms of educational background:

Sports Information DirectorPublic Relations Coordinator
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 83%
Most common majorKinesiologyCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Sports information director vs public relations coordinator demographics

Here are the differences between sports information directors' and public relations coordinators' demographics:

Sports Information DirectorPublic Relations Coordinator
Average age4242
Gender ratioMale, 75.2% Female, 24.8%Male, 24.3% Female, 75.7%
Race ratioBlack or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between sports information director and public relations coordinator duties and responsibilities

Sports information director example responsibilities.

  • Organize news conferences, lead all game-day news and press operations, serve as media coordinator for multiple NCAA championship events.
  • Manage athletic contest statistics using various programs including Dakstats and other software.
  • Start YouTube page and Instagram feed.
  • Lead entire boys and girls soccer program and serve as sports information director
  • Coordinate all aspects of women's soccer program and handle all require sports information duties.
  • Host operations including event planning and management for NCAA tournaments, banquets, dinners, and other special events.
  • Show more

Public relations coordinator example responsibilities.

  • Achieve first page Google ranking on key terms for the company blog, YouTube, and website after optimizing content.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Start the team Instagram page.
  • Film new internal training videos for domestic and international accounts and theBalm s YouTube channel.
  • Assist in social media efforts, utilizing Hootsuite, Quora and LinkedIn on the daily basis.
  • Control, write, and edit press releases, e-blasts, and social media through HootSuite.
  • Show more

Sports information director vs public relations coordinator skills

Common sports information director skills
  • NCAA, 11%
  • Student Athletes, 10%
  • Softball, 5%
  • Athletic Events, 5%
  • Game Programs, 4%
  • Volleyball, 4%
Common public relations coordinator skills
  • Press Releases, 25%
  • Facebook, 6%
  • Twitter, 5%
  • Instagram, 4%
  • PowerPoint, 3%
  • Event Planning, 3%

Browse arts, entertainment, sports, and media jobs