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Store assistant vs sales support associate

The differences between store assistants and sales support associates can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a store assistant, becoming a sales support associate takes usually requires 2-4 years. Additionally, a sales support associate has an average salary of $34,454, which is higher than the $32,372 average annual salary of a store assistant.

The top three skills for a store assistant include payroll, retail sales and customer service. The most important skills for a sales support associate are sales floor, back room, and math.

Store assistant vs sales support associate overview

Store AssistantSales Support Associate
Yearly salary$32,372$34,454
Hourly rate$15.56$16.56
Growth rate-4%
Number of jobs511,874447,642
Job satisfaction--
Most common degreeBachelor's Degree, 45%Bachelor's Degree, 52%
Average age4347
Years of experience64

What does a store assistant do?

As the name entails, a store assistant helps the store supervisor or manager. You will typically perform various tasks that include processing inventory and replenishing items when they get low, assisting stock clerks in receiving and processing shipments, and performing tasks related to store opening and closing. Additionally, you are expected to provide customer service, including handling customer complaints and facilitating transactions utilizing point of sale software. A store assistant also checks for any product breakage or damage.

What does a sales support associate do?

A sales support associate is an individual who is responsible for assisting sales staff and help customers. To provide this assistance, sales support associates use customer communication methods such as telephones or email to process customer orders and ensure that they are accurate. They work closely with distributors to make sure that products are available for their customers. Sales support associates may function as either part-time or full time, but companies may require excellent communication skills.

Store assistant vs sales support associate salary

Store assistants and sales support associates have different pay scales, as shown below.

Store AssistantSales Support Associate
Average salary$32,372$34,454
Salary rangeBetween $25,000 And $41,000Between $25,000 And $46,000
Highest paying CityJacksonville, NCBoston, MA
Highest paying stateRhode IslandMassachusetts
Best paying companyBusch's Fresh Food MarketGoldman Sachs
Best paying industryRetailFinance

Differences between store assistant and sales support associate education

There are a few differences between a store assistant and a sales support associate in terms of educational background:

Store AssistantSales Support Associate
Most common degreeBachelor's Degree, 45%Bachelor's Degree, 52%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at DelhiSUNY College of Technology at Alfred

Store assistant vs sales support associate demographics

Here are the differences between store assistants' and sales support associates' demographics:

Store AssistantSales Support Associate
Average age4347
Gender ratioMale, 47.0% Female, 53.0%Male, 43.5% Female, 56.5%
Race ratioBlack or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.8% Asian, 6.9% White, 61.6% American Indian and Alaska Native, 0.7%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.8% American Indian and Alaska Native, 0.2%
LGBT Percentage9%6%

Differences between store assistant and sales support associate duties and responsibilities

Store assistant example responsibilities.

  • Team leadership duties including managing store employees, provide training regarding store policy, procedure, and various product education.
  • Monitor and manage inventory with excel and QuickBooks.
  • Operate POS machine, make delicious drinks, and offer great service to customers.
  • Count drawer and balance it, count money to cash out and fill out the POS system.
  • Maintain accurate payroll records and store them according to company retention policies.
  • Demonstrate leadership and time management.
  • Show more

Sales support associate example responsibilities.

  • Contribute to marketing business online and manage Facebook page.
  • Cross trained on POS function and inventory management
  • Assist patients with Critical/Triage calls; document necessary symptoms for medical assistants to determine what medical intervention is necessary.
  • Work with A/R on short payments and credit/debit discrepancies.
  • Identify and prioritize account opportunities and upselling value add services.
  • Process new service for external customers and initiate upselling opportunities for additional products and services.

Store assistant vs sales support associate skills

Common store assistant skills
  • Payroll, 52%
  • Retail Sales, 47%
  • Customer Service, 0%
  • PET, 0%
  • Food Handling, 0%
  • Sales Floor, 0%
Common sales support associate skills
  • Sales Floor, 21%
  • Back Room, 13%
  • Math, 13%
  • Sales Support, 12%
  • Customer Service, 8%
  • Sales Service, 6%