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The differences between user experience researchers and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a user experience researcher and a marketing representative. Additionally, a user experience researcher has an average salary of $99,849, which is higher than the $47,376 average annual salary of a marketing representative.
The top three skills for a user experience researcher include user research, user experience and research methods. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.
| User Experience Researcher | Marketing Representative | |
| Yearly salary | $99,849 | $47,376 |
| Hourly rate | $48.00 | $22.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 24,148 | 217,886 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 68% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A user experience (UX) researcher is an individual who is responsible for analyzing actual consumer behavior and needs to design products and services that may have an impact on business companies. User experience researchers provide informed insights and then work with product managers to turn these insights into consumer-centric results that resonate with customers. They are required to conduct in-depth and advanced research both in qualitative and quantitative methods to identify user needs and goals and provide recommendations for improvement. User experience researchers are also required to participate in the recruitment activities for user research.
A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.
User experience researchers and marketing representatives have different pay scales, as shown below.
| User Experience Researcher | Marketing Representative | |
| Average salary | $99,849 | $47,376 |
| Salary range | Between $73,000 And $135,000 | Between $28,000 And $77,000 |
| Highest paying City | San Francisco, CA | New York, NY |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | Amazon |
| Best paying industry | Start-up | Finance |
There are a few differences between a user experience researcher and a marketing representative in terms of educational background:
| User Experience Researcher | Marketing Representative | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 68% |
| Most common major | Psychology | Business |
| Most common college | University of Maryland - College Park | University of Georgia |
Here are the differences between user experience researchers' and marketing representatives' demographics:
| User Experience Researcher | Marketing Representative | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.2% Female, 55.8% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |