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Vice president of marketing & communications vs communications director

The differences between vice presidents of marketing & communications and communications directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a vice president of marketing & communications, becoming a communications director takes usually requires 2-4 years. Additionally, a vice president of marketing & communications has an average salary of $156,841, which is higher than the $107,700 average annual salary of a communications director.

The top three skills for a vice president of marketing & communications include digital marketing, communications strategy and marketing campaigns. The most important skills for a communications director are web content, press releases, and customer service.

Vice president of marketing & communications vs communications director overview

Vice President Of Marketing & CommunicationsCommunications Director
Yearly salary$156,841$107,700
Hourly rate$75.40$51.78
Growth rate10%8%
Number of jobs120,01327,939
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 76%
Average age3942
Years of experience104

What does a vice president of marketing & communications do?

A vice president of marketing & communications is responsible for overseeing the marketing operations of an organization, ensuring the accuracy and efficient dissemination of information across digital platforms and other communicative mediums. Vice presidents of marketing & communications evaluate the effectiveness of marketing strategies and identify business opportunities that would generate resources for revenues according to market conditions and audience demands. They also coordinate with business partners for brand promotions, inform them of any adjustments on business plans, and ensure their satisfaction by adhering to their requirements for business goals.

What does a communications director do?

A communications director is responsible for monitoring and supervising the overall media relations from internal to external communications. A communications director's duties include managing campaigns, providing organizational updates to the employees, supporting social media marketing, developing effective communication strategies to build the organization's reputation, and efficiently leading team members in handling events that represent the business. Communications directors must have strong leadership and communication skills to provide support for the company's daily operations and strategies.

Vice president of marketing & communications vs communications director salary

Vice presidents of marketing & communications and communications directors have different pay scales, as shown below.

Vice President Of Marketing & CommunicationsCommunications Director
Average salary$156,841$107,700
Salary rangeBetween $102,000 And $240,000Between $61,000 And $188,000
Highest paying CityAlameda, CASan Francisco, CA
Highest paying stateNorth DakotaNevada
Best paying companySACH S.A.McKinsey & Company Inc
Best paying industryReal EstateHealth Care

Differences between vice president of marketing & communications and communications director education

There are a few differences between a vice president of marketing & communications and a communications director in terms of educational background:

Vice President Of Marketing & CommunicationsCommunications Director
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 76%
Most common majorCommunicationCommunication
Most common collegeUniversity of GeorgiaStanford University

Vice president of marketing & communications vs communications director demographics

Here are the differences between vice presidents of marketing & communications' and communications directors' demographics:

Vice President Of Marketing & CommunicationsCommunications Director
Average age3942
Gender ratioMale, 53.0% Female, 47.0%Male, 40.2% Female, 59.8%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%
LGBT Percentage10%16%

Differences between vice president of marketing & communications and communications director duties and responsibilities

Vice president of marketing & communications example responsibilities.

  • Manage social media components including the SportSims' blog and Facebook page.
  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Identify and develop high ROI programs with media, marketing partners and external properties that drive partner and consumer engagement.
  • Utilize salesforce for lead generation and financial accuracy.
  • Develop management system for measuring campaign effectiveness and ROI of marketing spend.
  • Manage email campaign calendar, produce and launch all email communications including audience segmentation, HTML and tracking/reporting.
  • Show more

Communications director example responsibilities.

  • Assist in managing the Facebook and Instagram pages.
  • Develop and manage c-level strategic client relationships to grow revenue base.
  • Create and manage corporate website, online demand gen through SEO and SEM.
  • Manage editorial content of the organization website, build and upload web pages via HTML.
  • Manage the marketing strategy and budget, including B2C acquisition campaigns focuse on out of home and DRTV.
  • Manage media relations, announcements, editorial placement, and speaking opportunities the organizations.
  • Show more

Vice president of marketing & communications vs communications director skills

Common vice president of marketing & communications skills
  • Digital Marketing, 9%
  • Communications Strategy, 9%
  • Marketing Campaigns, 5%
  • Integrated Marketing, 4%
  • Market Research, 4%
  • Press Releases, 4%
Common communications director skills
  • Web Content, 8%
  • Press Releases, 8%
  • Customer Service, 7%
  • External Communications, 5%
  • Project Management, 4%
  • Employee Engagement, 4%

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