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Vice president of marketing & communications vs communications lead

The differences between vice presidents of marketing & communications and communications leads can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a vice president of marketing & communications, becoming a communications lead takes usually requires 4-6 years. Additionally, a vice president of marketing & communications has an average salary of $156,841, which is higher than the $96,988 average annual salary of a communications lead.

The top three skills for a vice president of marketing & communications include digital marketing, communications strategy and marketing campaigns. The most important skills for a communications lead are project management, strategic communications, and HR.

Vice president of marketing & communications vs communications lead overview

Vice President Of Marketing & CommunicationsCommunications Lead
Yearly salary$156,841$96,988
Hourly rate$75.40$46.63
Growth rate10%12%
Number of jobs120,01320,413
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 72%
Average age3945
Years of experience106

What does a vice president of marketing & communications do?

A vice president of marketing & communications is responsible for overseeing the marketing operations of an organization, ensuring the accuracy and efficient dissemination of information across digital platforms and other communicative mediums. Vice presidents of marketing & communications evaluate the effectiveness of marketing strategies and identify business opportunities that would generate resources for revenues according to market conditions and audience demands. They also coordinate with business partners for brand promotions, inform them of any adjustments on business plans, and ensure their satisfaction by adhering to their requirements for business goals.

What does a communications lead do?

The global senior program manager acts as a coordinator for the organization's projects and performs various tasks including supervision, account management, daily staff assignments, budget planning, cost control, and tracking program expenses by collaborating with various global departments to enhance all global programs. He/she should have excellent analytical, decision-making, leadership, and organization skills and knowledge about project management to be able to oversee and organize activities to ensure its compliance with the organization's goals.

Vice president of marketing & communications vs communications lead salary

Vice presidents of marketing & communications and communications leads have different pay scales, as shown below.

Vice President Of Marketing & CommunicationsCommunications Lead
Average salary$156,841$96,988
Salary rangeBetween $102,000 And $240,000Between $67,000 And $139,000
Highest paying CityAlameda, CASan Francisco, CA
Highest paying stateNorth DakotaCalifornia
Best paying companySACH S.A.Meta
Best paying industryReal EstateInternet

Differences between vice president of marketing & communications and communications lead education

There are a few differences between a vice president of marketing & communications and a communications lead in terms of educational background:

Vice President Of Marketing & CommunicationsCommunications Lead
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 72%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaUniversity of Pennsylvania

Vice president of marketing & communications vs communications lead demographics

Here are the differences between vice presidents of marketing & communications' and communications leads' demographics:

Vice President Of Marketing & CommunicationsCommunications Lead
Average age3945
Gender ratioMale, 53.0% Female, 47.0%Male, 41.4% Female, 58.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 11.8% Unknown, 5.3% Hispanic or Latino, 14.0% Asian, 5.1% White, 62.8% American Indian and Alaska Native, 0.9%
LGBT Percentage10%14%

Differences between vice president of marketing & communications and communications lead duties and responsibilities

Vice president of marketing & communications example responsibilities.

  • Manage social media components including the SportSims' blog and Facebook page.
  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Identify and develop high ROI programs with media, marketing partners and external properties that drive partner and consumer engagement.
  • Utilize salesforce for lead generation and financial accuracy.
  • Develop management system for measuring campaign effectiveness and ROI of marketing spend.
  • Manage email campaign calendar, produce and launch all email communications including audience segmentation, HTML and tracking/reporting.
  • Show more

Communications lead example responsibilities.

  • Lead content migration of old intranet to new SharePoint platform.
  • Manage editorial calendar and writing content for digital assets including intranet and external web.
  • Lead copywriting for newly launch Chinese language website LeEco.com/Chinese to attract Chinese American customers.
  • Manage intranet content, with responsibility for project news, executive visibility, community activities, educational outreach.
  • Manage and overseen housing operations, administration of HUD programs, supervise maintenance and/or improvements of residential properties.
  • Serve as SharePoint site administrator, creating intranet, surveys and resource repository.
  • Show more

Vice president of marketing & communications vs communications lead skills

Common vice president of marketing & communications skills
  • Digital Marketing, 9%
  • Communications Strategy, 9%
  • Marketing Campaigns, 5%
  • Integrated Marketing, 4%
  • Market Research, 4%
  • Press Releases, 4%
Common communications lead skills
  • Project Management, 9%
  • Strategic Communications, 6%
  • HR, 5%
  • Customer Service, 5%
  • Community Outreach, 4%
  • Digital Marketing, 4%

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