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The differences between vice presidents of marketing & communications and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president of marketing & communications and a head of marketing. Additionally, a vice president of marketing & communications has an average salary of $156,841, which is higher than the $137,829 average annual salary of a head of marketing.
The top three skills for a vice president of marketing & communications include digital marketing, communications strategy and marketing campaigns. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Vice President Of Marketing & Communications | Head Of Marketing | |
| Yearly salary | $156,841 | $137,829 |
| Hourly rate | $75.40 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 120,013 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A vice president of marketing & communications is responsible for overseeing the marketing operations of an organization, ensuring the accuracy and efficient dissemination of information across digital platforms and other communicative mediums. Vice presidents of marketing & communications evaluate the effectiveness of marketing strategies and identify business opportunities that would generate resources for revenues according to market conditions and audience demands. They also coordinate with business partners for brand promotions, inform them of any adjustments on business plans, and ensure their satisfaction by adhering to their requirements for business goals.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Vice presidents of marketing & communications and heads of marketing have different pay scales, as shown below.
| Vice President Of Marketing & Communications | Head Of Marketing | |
| Average salary | $156,841 | $137,829 |
| Salary range | Between $102,000 And $240,000 | Between $93,000 And $203,000 |
| Highest paying City | Alameda, CA | Seattle, WA |
| Highest paying state | North Dakota | Washington |
| Best paying company | SACH S.A. | Meta |
| Best paying industry | Real Estate | Media |
There are a few differences between a vice president of marketing & communications and a head of marketing in terms of educational background:
| Vice President Of Marketing & Communications | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 69% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between vice presidents of marketing & communications' and heads of marketing' demographics:
| Vice President Of Marketing & Communications | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.0% Female, 47.0% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |