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Vice president of marketing & communications vs manager of corporate communications

The differences between vice presidents of marketing & communications and managers of corporate communications can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a vice president of marketing & communications, becoming a manager of corporate communications takes usually requires 2-4 years. Additionally, a vice president of marketing & communications has an average salary of $156,841, which is higher than the $84,161 average annual salary of a manager of corporate communications.

The top three skills for a vice president of marketing & communications include digital marketing, communications strategy and marketing campaigns. The most important skills for a manager of corporate communications are corporate communications, press releases, and project management.

Vice president of marketing & communications vs manager of corporate communications overview

Vice President Of Marketing & CommunicationsManager Of Corporate Communications
Yearly salary$156,841$84,161
Hourly rate$75.40$40.46
Growth rate10%8%
Number of jobs120,01334,908
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 80%
Average age3942
Years of experience104

What does a vice president of marketing & communications do?

A vice president of marketing & communications is responsible for overseeing the marketing operations of an organization, ensuring the accuracy and efficient dissemination of information across digital platforms and other communicative mediums. Vice presidents of marketing & communications evaluate the effectiveness of marketing strategies and identify business opportunities that would generate resources for revenues according to market conditions and audience demands. They also coordinate with business partners for brand promotions, inform them of any adjustments on business plans, and ensure their satisfaction by adhering to their requirements for business goals.

What does a manager of corporate communications do?

A manager of corporate communications is primarily responsible for overseeing the external and internal communications in a company, ensuring everything is running smoothly. They are also responsible for managing marketing communications and public relations, and even developing various marketing content. There are also instances where they must handle a company's social media platforms, review communication materials, and provide progress reports of different projects and programs. Furthermore, as a manager, it is essential to lead and encourage team members, all while implementing the company's policies and regulations.

Vice president of marketing & communications vs manager of corporate communications salary

Vice presidents of marketing & communications and managers of corporate communications have different pay scales, as shown below.

Vice President Of Marketing & CommunicationsManager Of Corporate Communications
Average salary$156,841$84,161
Salary rangeBetween $102,000 And $240,000Between $57,000 And $122,000
Highest paying CityAlameda, CASan Francisco, CA
Highest paying stateNorth DakotaCalifornia
Best paying companySACH S.A.Meta
Best paying industryReal EstateManufacturing

Differences between vice president of marketing & communications and manager of corporate communications education

There are a few differences between a vice president of marketing & communications and a manager of corporate communications in terms of educational background:

Vice President Of Marketing & CommunicationsManager Of Corporate Communications
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 80%
Most common majorCommunicationCommunication
Most common collegeUniversity of GeorgiaUniversity of Pennsylvania

Vice president of marketing & communications vs manager of corporate communications demographics

Here are the differences between vice presidents of marketing & communications' and managers of corporate communications' demographics:

Vice President Of Marketing & CommunicationsManager Of Corporate Communications
Average age3942
Gender ratioMale, 53.0% Female, 47.0%Male, 35.9% Female, 64.1%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 6.1% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.5% American Indian and Alaska Native, 0.4%
LGBT Percentage10%16%

Differences between vice president of marketing & communications and manager of corporate communications duties and responsibilities

Vice president of marketing & communications example responsibilities.

  • Manage social media components including the SportSims' blog and Facebook page.
  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Identify and develop high ROI programs with media, marketing partners and external properties that drive partner and consumer engagement.
  • Utilize salesforce for lead generation and financial accuracy.
  • Develop management system for measuring campaign effectiveness and ROI of marketing spend.
  • Manage email campaign calendar, produce and launch all email communications including audience segmentation, HTML and tracking/reporting.
  • Show more

Manager of corporate communications example responsibilities.

  • Lead rebranding, development and launch of new corporate website.
  • Manage internal SOX testing procedures for the payroll, benefits and compensation departments.
  • Define and manage CRM parameters for marketing intelligence and apply to positioning and messaging strategies for the business.
  • Manage content across multiple channels, including corporate website, social media, Intranet (using SharePoint) and company newsletter.
  • Lead major rebranding project for key subsidiary, gaining critical executive support and participation concurrent with a multi-million dollar cost restructuring.
  • Create Intranet web pages using HTML programming.
  • Show more

Vice president of marketing & communications vs manager of corporate communications skills

Common vice president of marketing & communications skills
  • Digital Marketing, 9%
  • Communications Strategy, 9%
  • Marketing Campaigns, 5%
  • Integrated Marketing, 4%
  • Market Research, 4%
  • Press Releases, 4%
Common manager of corporate communications skills
  • Corporate Communications, 10%
  • Press Releases, 8%
  • Project Management, 6%
  • External Communications, 6%
  • Strategic Communications, 5%
  • Employee Engagement, 4%

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