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The differences between vice presidents of marketing & communications and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president of marketing & communications and a marketing director. Additionally, a vice president of marketing & communications has an average salary of $156,841, which is higher than the $114,906 average annual salary of a marketing director.
The top three skills for a vice president of marketing & communications include digital marketing, communications strategy and marketing campaigns. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Vice President Of Marketing & Communications | Marketing Director | |
| Yearly salary | $156,841 | $114,906 |
| Hourly rate | $75.40 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 120,013 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A vice president of marketing & communications is responsible for overseeing the marketing operations of an organization, ensuring the accuracy and efficient dissemination of information across digital platforms and other communicative mediums. Vice presidents of marketing & communications evaluate the effectiveness of marketing strategies and identify business opportunities that would generate resources for revenues according to market conditions and audience demands. They also coordinate with business partners for brand promotions, inform them of any adjustments on business plans, and ensure their satisfaction by adhering to their requirements for business goals.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Vice presidents of marketing & communications and marketing directors have different pay scales, as shown below.
| Vice President Of Marketing & Communications | Marketing Director | |
| Average salary | $156,841 | $114,906 |
| Salary range | Between $102,000 And $240,000 | Between $68,000 And $193,000 |
| Highest paying City | Alameda, CA | San Francisco, CA |
| Highest paying state | North Dakota | California |
| Best paying company | SACH S.A. | Brookfield Properties |
| Best paying industry | Real Estate | Manufacturing |
There are a few differences between a vice president of marketing & communications and a marketing director in terms of educational background:
| Vice President Of Marketing & Communications | Marketing Director | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 76% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between vice presidents of marketing & communications' and marketing directors' demographics:
| Vice President Of Marketing & Communications | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.0% Female, 47.0% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |