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The differences between vice presidents of marketing & communications and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president of marketing & communications and a marketing lead. Additionally, a vice president of marketing & communications has an average salary of $156,841, which is higher than the $104,664 average annual salary of a marketing lead.
The top three skills for a vice president of marketing & communications include digital marketing, communications strategy and marketing campaigns. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Vice President Of Marketing & Communications | Marketing Lead | |
| Yearly salary | $156,841 | $104,664 |
| Hourly rate | $75.40 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 120,013 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A vice president of marketing & communications is responsible for overseeing the marketing operations of an organization, ensuring the accuracy and efficient dissemination of information across digital platforms and other communicative mediums. Vice presidents of marketing & communications evaluate the effectiveness of marketing strategies and identify business opportunities that would generate resources for revenues according to market conditions and audience demands. They also coordinate with business partners for brand promotions, inform them of any adjustments on business plans, and ensure their satisfaction by adhering to their requirements for business goals.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Vice presidents of marketing & communications and marketing leads have different pay scales, as shown below.
| Vice President Of Marketing & Communications | Marketing Lead | |
| Average salary | $156,841 | $104,664 |
| Salary range | Between $102,000 And $240,000 | Between $74,000 And $146,000 |
| Highest paying City | Alameda, CA | San Francisco, CA |
| Highest paying state | North Dakota | California |
| Best paying company | SACH S.A. | Meta |
| Best paying industry | Real Estate | Technology |
There are a few differences between a vice president of marketing & communications and a marketing lead in terms of educational background:
| Vice President Of Marketing & Communications | Marketing Lead | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 72% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between vice presidents of marketing & communications' and marketing leads' demographics:
| Vice President Of Marketing & Communications | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.0% Female, 47.0% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |