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The differences between vice presidents of marketing & communications and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president of marketing & communications and a marketing manager. Additionally, a vice president of marketing & communications has an average salary of $156,841, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for a vice president of marketing & communications include digital marketing, communications strategy and marketing campaigns. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Vice President Of Marketing & Communications | Marketing Manager | |
| Yearly salary | $156,841 | $104,550 |
| Hourly rate | $75.40 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 120,013 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A vice president of marketing & communications is responsible for overseeing the marketing operations of an organization, ensuring the accuracy and efficient dissemination of information across digital platforms and other communicative mediums. Vice presidents of marketing & communications evaluate the effectiveness of marketing strategies and identify business opportunities that would generate resources for revenues according to market conditions and audience demands. They also coordinate with business partners for brand promotions, inform them of any adjustments on business plans, and ensure their satisfaction by adhering to their requirements for business goals.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Vice presidents of marketing & communications and marketing managers have different pay scales, as shown below.
| Vice President Of Marketing & Communications | Marketing Manager | |
| Average salary | $156,841 | $104,550 |
| Salary range | Between $102,000 And $240,000 | Between $71,000 And $153,000 |
| Highest paying City | Alameda, CA | Menlo Park, CA |
| Highest paying state | North Dakota | California |
| Best paying company | SACH S.A. | Meta |
| Best paying industry | Real Estate | Technology |
There are a few differences between a vice president of marketing & communications and a marketing manager in terms of educational background:
| Vice President Of Marketing & Communications | Marketing Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between vice presidents of marketing & communications' and marketing managers' demographics:
| Vice President Of Marketing & Communications | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.0% Female, 47.0% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |