Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between vice presidents of marketing & communications and marketing vice presidents can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president of marketing & communications and a marketing vice president. Additionally, a marketing vice president has an average salary of $177,188, which is higher than the $156,841 average annual salary of a vice president of marketing & communications.
The top three skills for a vice president of marketing & communications include digital marketing, communications strategy and marketing campaigns. The most important skills for a marketing vice president are digital marketing, analytics, and marketing campaigns.
| Vice President Of Marketing & Communications | Marketing Vice President | |
| Yearly salary | $156,841 | $177,188 |
| Hourly rate | $75.40 | $85.19 |
| Growth rate | 10% | 10% |
| Number of jobs | 120,013 | 111,356 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A vice president of marketing & communications is responsible for overseeing the marketing operations of an organization, ensuring the accuracy and efficient dissemination of information across digital platforms and other communicative mediums. Vice presidents of marketing & communications evaluate the effectiveness of marketing strategies and identify business opportunities that would generate resources for revenues according to market conditions and audience demands. They also coordinate with business partners for brand promotions, inform them of any adjustments on business plans, and ensure their satisfaction by adhering to their requirements for business goals.
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
Vice presidents of marketing & communications and marketing vice presidents have different pay scales, as shown below.
| Vice President Of Marketing & Communications | Marketing Vice President | |
| Average salary | $156,841 | $177,188 |
| Salary range | Between $102,000 And $240,000 | Between $121,000 And $258,000 |
| Highest paying City | Alameda, CA | San Francisco, CA |
| Highest paying state | North Dakota | Oregon |
| Best paying company | SACH S.A. | Coty |
| Best paying industry | Real Estate | Retail |
There are a few differences between a vice president of marketing & communications and a marketing vice president in terms of educational background:
| Vice President Of Marketing & Communications | Marketing Vice President | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between vice presidents of marketing & communications' and marketing vice presidents' demographics:
| Vice President Of Marketing & Communications | Marketing Vice President | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.0% Female, 47.0% | Male, 64.4% Female, 35.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |