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Vice president of marketing & communications vs senior director of marketing

The differences between vice presidents of marketing & communications and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president of marketing & communications and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $156,841 average annual salary of a vice president of marketing & communications.

The top three skills for a vice president of marketing & communications include digital marketing, communications strategy and marketing campaigns. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Vice president of marketing & communications vs senior director of marketing overview

Vice President Of Marketing & CommunicationsSenior Director Of Marketing
Yearly salary$156,841$159,916
Hourly rate$75.40$76.88
Growth rate10%10%
Number of jobs120,013106,180
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a vice president of marketing & communications do?

A vice president of marketing & communications is responsible for overseeing the marketing operations of an organization, ensuring the accuracy and efficient dissemination of information across digital platforms and other communicative mediums. Vice presidents of marketing & communications evaluate the effectiveness of marketing strategies and identify business opportunities that would generate resources for revenues according to market conditions and audience demands. They also coordinate with business partners for brand promotions, inform them of any adjustments on business plans, and ensure their satisfaction by adhering to their requirements for business goals.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Vice president of marketing & communications vs senior director of marketing salary

Vice presidents of marketing & communications and senior directors of marketing have different pay scales, as shown below.

Vice President Of Marketing & CommunicationsSenior Director Of Marketing
Average salary$156,841$159,916
Salary rangeBetween $102,000 And $240,000Between $112,000 And $226,000
Highest paying CityAlameda, CASan Francisco, CA
Highest paying stateNorth DakotaCalifornia
Best paying companySACH S.A.Washington Prime Group
Best paying industryReal EstateMedia

Differences between vice president of marketing & communications and senior director of marketing education

There are a few differences between a vice president of marketing & communications and a senior director of marketing in terms of educational background:

Vice President Of Marketing & CommunicationsSenior Director Of Marketing
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 75%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Vice president of marketing & communications vs senior director of marketing demographics

Here are the differences between vice presidents of marketing & communications' and senior directors of marketing' demographics:

Vice President Of Marketing & CommunicationsSenior Director Of Marketing
Average age3939
Gender ratioMale, 53.0% Female, 47.0%Male, 57.9% Female, 42.1%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between vice president of marketing & communications and senior director of marketing duties and responsibilities

Vice president of marketing & communications example responsibilities.

  • Manage social media components including the SportSims' blog and Facebook page.
  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Identify and develop high ROI programs with media, marketing partners and external properties that drive partner and consumer engagement.
  • Utilize salesforce for lead generation and financial accuracy.
  • Develop management system for measuring campaign effectiveness and ROI of marketing spend.
  • Manage email campaign calendar, produce and launch all email communications including audience segmentation, HTML and tracking/reporting.
  • Show more

Senior director of marketing example responsibilities.

  • Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
  • Create and lead WW standard deployment of marketing tools for EMEA and APAC.
  • Manage and initiate the development of first marketing department for regional start-up healthcare chain.
  • Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
  • Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
  • Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.
  • Show more

Vice president of marketing & communications vs senior director of marketing skills

Common vice president of marketing & communications skills
  • Digital Marketing, 9%
  • Communications Strategy, 9%
  • Marketing Campaigns, 5%
  • Integrated Marketing, 4%
  • Market Research, 4%
  • Press Releases, 4%
Common senior director of marketing skills
  • Digital Marketing, 19%
  • Email Marketing, 7%
  • SR, 7%
  • Integrated Marketing, 4%
  • Marketing Campaigns, 4%
  • Market Research, 4%

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