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The differences between vice presidents of marketing & communications and vice presidents of public relations can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a vice president of marketing & communications, becoming a vice president of public relations takes usually requires 2-4 years. Additionally, a vice president of marketing & communications has an average salary of $156,841, which is higher than the $143,172 average annual salary of a vice president of public relations.
The top three skills for a vice president of marketing & communications include digital marketing, communications strategy and marketing campaigns. The most important skills for a vice president of public relations are press releases, external communications, and business development.
| Vice President Of Marketing & Communications | Vice President Of Public Relations | |
| Yearly salary | $156,841 | $143,172 |
| Hourly rate | $75.40 | $68.83 |
| Growth rate | 10% | 8% |
| Number of jobs | 120,013 | 55,300 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 84% |
| Average age | 39 | 42 |
| Years of experience | 10 | 4 |
A vice president of marketing & communications is responsible for overseeing the marketing operations of an organization, ensuring the accuracy and efficient dissemination of information across digital platforms and other communicative mediums. Vice presidents of marketing & communications evaluate the effectiveness of marketing strategies and identify business opportunities that would generate resources for revenues according to market conditions and audience demands. They also coordinate with business partners for brand promotions, inform them of any adjustments on business plans, and ensure their satisfaction by adhering to their requirements for business goals.
A vice president of public relations oversees the public relations efforts of a company, aiming for brand awareness and public interest. It is their duty to establish timelines and guidelines, develop projects and programs, monitor budgets, liaise and build positive relationships with media partners, and coordinate with public relations experts. There are also instances when they must represent the company at public gatherings or when facilitating press conferences. Moreover, as a vice president, it is essential to enforce the company's policies and regulations, implementing new ones as needed.
Vice presidents of marketing & communications and vice presidents of public relations have different pay scales, as shown below.
| Vice President Of Marketing & Communications | Vice President Of Public Relations | |
| Average salary | $156,841 | $143,172 |
| Salary range | Between $102,000 And $240,000 | Between $88,000 And $232,000 |
| Highest paying City | Alameda, CA | Las Vegas, NV |
| Highest paying state | North Dakota | Nevada |
| Best paying company | SACH S.A. | We Communications |
| Best paying industry | Real Estate | Health Care |
There are a few differences between a vice president of marketing & communications and a vice president of public relations in terms of educational background:
| Vice President Of Marketing & Communications | Vice President Of Public Relations | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 84% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between vice presidents of marketing & communications' and vice presidents of public relations' demographics:
| Vice President Of Marketing & Communications | Vice President Of Public Relations | |
| Average age | 39 | 42 |
| Gender ratio | Male, 53.0% Female, 47.0% | Male, 38.3% Female, 61.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 16% |