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The differences between web analysts and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a web analyst, becoming a senior marketing analyst takes usually requires 4-6 years. Additionally, a senior marketing analyst has an average salary of $83,321, which is higher than the $78,546 average annual salary of a web analyst.
The top three skills for a web analyst include google analytics, website performance and digital marketing. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.
| Web Analyst | Senior Marketing Analyst | |
| Yearly salary | $78,546 | $83,321 |
| Hourly rate | $37.76 | $40.06 |
| Growth rate | 13% | 19% |
| Number of jobs | 35,295 | 110,012 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 4 | 6 |
A web analyst is responsible for monitoring and maintaining the efficiency and development of web servers and their contents. Web analysts manage web traffic and upgrade the infrastructure to support channel tracking and business operations. They coordinate with the marketing and sales team to improve promotional campaigns and drive views for social media platforms. A web analyst also works closely with the technical team to resolve web issues and configure updates to ensure stability and smooth navigation of servers.
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
Web analysts and senior marketing analysts have different pay scales, as shown below.
| Web Analyst | Senior Marketing Analyst | |
| Average salary | $78,546 | $83,321 |
| Salary range | Between $59,000 And $103,000 | Between $63,000 And $109,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Idaho | Washington |
| Best paying company | Uber Technologies | Credit Karma |
| Best paying industry | Finance | Finance |
There are a few differences between a web analyst and a senior marketing analyst in terms of educational background:
| Web Analyst | Senior Marketing Analyst | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between web analysts' and senior marketing analysts' demographics:
| Web Analyst | Senior Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 60.5% Female, 39.5% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 6.5% Unknown, 6.5% Hispanic or Latino, 12.0% Asian, 16.0% White, 58.5% American Indian and Alaska Native, 0.4% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 9% | 10% |