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Web communications specialist vs marketing communications coordinator

The differences between web communications specialists and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a web communications specialist, becoming a marketing communications coordinator takes usually requires 4-6 years. Additionally, a web communications specialist has an average salary of $55,849, which is higher than the $49,151 average annual salary of a marketing communications coordinator.

The top three skills for a web communications specialist include HTML, CSS and web content. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.

Web communications specialist vs marketing communications coordinator overview

Web Communications SpecialistMarketing Communications Coordinator
Yearly salary$55,849$49,151
Hourly rate$26.85$23.63
Growth rate13%19%
Number of jobs24,92496,492
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 83%
Average age3737
Years of experience46

Web communications specialist vs marketing communications coordinator salary

Web communications specialists and marketing communications coordinators have different pay scales, as shown below.

Web Communications SpecialistMarketing Communications Coordinator
Average salary$55,849$49,151
Salary rangeBetween $40,000 And $77,000Between $36,000 And $67,000
Highest paying City-San Francisco, CA
Highest paying state-New Jersey
Best paying company-Avid
Best paying industry-Manufacturing

Differences between web communications specialist and marketing communications coordinator education

There are a few differences between a web communications specialist and a marketing communications coordinator in terms of educational background:

Web Communications SpecialistMarketing Communications Coordinator
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 83%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityUniversity of Georgia

Web communications specialist vs marketing communications coordinator demographics

Here are the differences between web communications specialists' and marketing communications coordinators' demographics:

Web Communications SpecialistMarketing Communications Coordinator
Average age3737
Gender ratioMale, 45.3% Female, 54.7%Male, 24.6% Female, 75.4%
Race ratioBlack or African American, 7.0% Unknown, 6.7% Hispanic or Latino, 12.9% Asian, 10.8% White, 62.3% American Indian and Alaska Native, 0.4%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage9%10%

Differences between web communications specialist and marketing communications coordinator duties and responsibilities

Web communications specialist example responsibilities.

  • Manage, create and edit internal and external communication collateral, providing high-level management copywriting and document creation support.
  • Design and build web sites, using HTML, CSS and Javascript.
  • Develop and deploy HTML e-mail campaigns for internal and external audiences.
  • Implement and maintain a ticking system from entirely email-base communication utilizing PHP customization, database modifications and upgrades.
  • Integrate campaigns in the digital environment for performance measurement (CRM).
  • Implement and maintain a ticking system from entirely email-base communication utilizing PHP customization, database modifications and upgrades.

Marketing communications coordinator example responsibilities.

  • Manage the company's video library, training library and YouTube channel.
  • Manage and optimize website presence including HTML coding, creating new lading pages and custom image creation.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Develop web content, oversee SEO analysis, and promote brand awareness through print materials and email marketing efforts.
  • Interpret and gain a working knowledge of HTML coding and CSS for various web layouts.
  • Create project proposals using Indesign as well as handled their LinkedIn page and other office responsibilities.
  • Show more

Web communications specialist vs marketing communications coordinator skills

Common web communications specialist skills
  • HTML, 9%
  • CSS, 8%
  • Web Content, 6%
  • WordPress, 5%
  • JavaScript, 5%
  • SharePoint, 4%
Common marketing communications coordinator skills
  • Press Releases, 7%
  • Project Management, 5%
  • Graphic Design, 5%
  • Proofreading, 5%
  • PowerPoint, 4%
  • Facebook, 4%

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