Advertising director vs advertising account manager

Differences between advertising director and advertising account manager duties and responsibilities

Advertising director example responsibilities.

• Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
• Maintain and update social media sites such as Facebook, Instagram, and Google.
• Develop and implement promotional campaigns for email, online advertising, SEO and direct mail.
• Implement internet advertising strategies through social media, blogs, Facebook and twitter among others.
• Direct a successful SEO and link-building campaign to increase the website's credibility and drive traffic with Google AdWords.
• Create new revenue generating events, online programs, and print products that help clients to generate a measurable ROI.
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Advertising account manager example responsibilities.

• Manage company website and client Facebook accounts to optimize brand promotion.
• Manage copywriting and spot production scheduling
• Negotiate advertising purchase contracts, respond to RFP's and maintain client relations to ensure effective ROI are delivered.
• Support client's paid search and SEO efforts with data reporting and analysis.
• Provide accounts marketing solutions through expert knowledge of market trends for advertising keys, with expectation of providing profitable ROI.
• Conduct regular account appraisals to accelerate customer adoption by working closely with the customer to educate and assess cloud technology needs.
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