Advertising director vs advertising manager

The differences between advertising directors and advertising managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an advertising director and an advertising manager. Additionally, an advertising director has an average salary of $116,829, which is higher than the $93,050 average annual salary of an advertising manager.

The top three skills for an advertising director include digital marketing, b2b marketing and SEO. The most important skills for an advertising manager are digital marketing, marketing campaigns, and SEO.

Advertising director vs advertising manager overview

	Advertising Director	Advertising Manager
Yearly salary	$116,829	$93,050
Hourly rate	$56.17	$44.74
Growth rate	10%	10%
Number of jobs	16,270	43,083
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 77%
Average age	39	39
Years of experience	6	6

Advertising director vs advertising manager salary

Advertising directors and advertising managers have different pay scales, as shown below.

	Advertising Director	Advertising Manager
Average salary	$116,829	$93,050
Salary range	Between $71,000 And $191,000	Between $61,000 And $141,000
Highest paying City	San Francisco, CA	Burlingame, CA
Highest paying state	Nevada	Nevada
Best paying company	Netflix	Apple
Best paying industry	Media	Finance

Differences between advertising director and advertising manager education

There are a few differences between an advertising director and an advertising manager in terms of educational background:

	Advertising Director	Advertising Manager
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 77%
Most common major	Business	Business
Most common college	Northwestern University	Northwestern University

Advertising director vs advertising manager demographics

Here are the differences between advertising directors' and advertising managers' demographics:

	Advertising Director	Advertising Manager
Average age	39	39
Gender ratio	Male, 52.7% Female, 47.3%	Male, 43.4% Female, 56.6%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between advertising director and advertising manager duties and responsibilities

Advertising director example responsibilities.

Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
Maintain and update social media sites such as Facebook, Instagram, and Google.
Develop and implement promotional campaigns for email, online advertising, SEO and direct mail.
Implement internet advertising strategies through social media, blogs, Facebook and twitter among others.
Direct a successful SEO and link-building campaign to increase the website's credibility and drive traffic with Google AdWords.
Create new revenue generating events, online programs, and print products that help clients to generate a measurable ROI.

Advertising manager example responsibilities.

Design and manage CRM, email marketing and database systems for B2B and B2C environment.
Manage all advertising and product reselling opportunities, represent the company at trade shows and handle SEO.
Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
Work with NYC base advertising and media agencies.
Build and maintain company work portfolio and Facebook page.
Test and expand marketing programs to include content seeding, and SEM.

Advertising director vs advertising manager skills

Common advertising director skills

Digital Marketing, 28%
B2B Marketing, 13%
SEO, 3%
Account Executives, 3%
Graphic Design, 3%
Sales Reps, 2%

Common advertising manager skills

Digital Marketing, 13%
Marketing Campaigns, 10%
SEO, 8%
PPC, 8%
SEM, 8%
Facebook, 6%

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Advertising Director
Advertising Director vs Advertising Manager

Updated January 8, 2025

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