Advertising director vs assistant promotions director

The differences between advertising directors and assistant promotions directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an advertising director and an assistant promotions director. Additionally, an advertising director has an average salary of $116,829, which is higher than the $85,242 average annual salary of an assistant promotions director.

The top three skills for an advertising director include digital marketing, b2b marketing and SEO. The most important skills for an assistant promotions director are giveaways, radio station, and press releases.

Advertising director vs assistant promotions director overview

	Advertising Director	Assistant Promotions Director
Yearly salary	$116,829	$85,242
Hourly rate	$56.17	$40.98
Growth rate	10%	10%
Number of jobs	16,270	7,137
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 70%
Average age	39	39
Years of experience	6	6

Advertising director vs assistant promotions director salary

Advertising directors and assistant promotions directors have different pay scales, as shown below.

	Advertising Director	Assistant Promotions Director
Average salary	$116,829	$85,242
Salary range	Between $71,000 And $191,000	Between $50,000 And $142,000
Highest paying City	San Francisco, CA	-
Highest paying state	Nevada	-
Best paying company	Netflix	-
Best paying industry	Media	-

Differences between advertising director and assistant promotions director education

There are a few differences between an advertising director and an assistant promotions director in terms of educational background:

	Advertising Director	Assistant Promotions Director
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 70%
Most common major	Business	Communication
Most common college	Northwestern University	Northwestern University

Advertising director vs assistant promotions director demographics

Here are the differences between advertising directors' and assistant promotions directors' demographics:

	Advertising Director	Assistant Promotions Director
Average age	39	39
Gender ratio	Male, 52.7% Female, 47.3%	Male, 47.5% Female, 52.5%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%	Black or African American, 3.5% Unknown, 4.7% Hispanic or Latino, 12.2% Asian, 7.6% White, 71.5% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between advertising director and assistant promotions director duties and responsibilities

Advertising director example responsibilities.

Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
Maintain and update social media sites such as Facebook, Instagram, and Google.
Develop and implement promotional campaigns for email, online advertising, SEO and direct mail.
Implement internet advertising strategies through social media, blogs, Facebook and twitter among others.
Direct a successful SEO and link-building campaign to increase the website's credibility and drive traffic with Google AdWords.
Create new revenue generating events, online programs, and print products that help clients to generate a measurable ROI.

Assistant promotions director example responsibilities.

Execute promotional radio campaigns, create advertisements, manage social media accounts, coordinate DJ events and design innovative graphics.
Pass out flyers and control Facebook page.
Help communicate with contacts from various concert venues in order to obtain giveaways for the on-air staff.
Conduct station giveaways and prepare media proposals.
Execute promotional radio campaigns, create advertisements, manage social media accounts, coordinate DJ events and design innovative graphics.
Develop PowerPoint presentations for sales and key account meetings.

Advertising director vs assistant promotions director skills

Common advertising director skills

Digital Marketing, 28%
B2B Marketing, 13%
SEO, 3%
Account Executives, 3%
Graphic Design, 3%
Sales Reps, 2%

Common assistant promotions director skills

Giveaways, 14%
Radio Station, 9%
Press Releases, 7%
Promotional Materials, 7%
Promotional Events, 6%
Facebook, 5%

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Advertising Director
Advertising Director vs Assistant Promotions Director

Updated January 8, 2025

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