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Advertising director vs business to business sales manager

The differences between advertising directors and business to business sales managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising director, becoming a business to business sales manager takes usually requires 6-8 years. Additionally, an advertising director has an average salary of $116,829, which is higher than the $75,242 average annual salary of a business to business sales manager.

The top three skills for an advertising director include digital marketing, b2b marketing and SEO. The most important skills for a business to business sales manager are customer service, business sales, and business development.

Advertising director vs business to business sales manager overview

Advertising DirectorBusiness To Business Sales Manager
Yearly salary$116,829$75,242
Hourly rate$56.17$36.17
Growth rate10%5%
Number of jobs16,270168,304
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 70%
Average age3946
Years of experience68

Advertising director vs business to business sales manager salary

Advertising directors and business to business sales managers have different pay scales, as shown below.

Advertising DirectorBusiness To Business Sales Manager
Average salary$116,829$75,242
Salary rangeBetween $71,000 And $191,000Between $43,000 And $131,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateNevadaNew Hampshire
Best paying companyNetflixMicron Technology
Best paying industryMediaFinance

Differences between advertising director and business to business sales manager education

There are a few differences between an advertising director and a business to business sales manager in terms of educational background:

Advertising DirectorBusiness To Business Sales Manager
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 70%
Most common majorBusinessBusiness
Most common collegeNorthwestern UniversityUniversity of Southern California

Advertising director vs business to business sales manager demographics

Here are the differences between advertising directors' and business to business sales managers' demographics:

Advertising DirectorBusiness To Business Sales Manager
Average age3946
Gender ratioMale, 52.7% Female, 47.3%Male, 63.4% Female, 36.6%
Race ratioBlack or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage10%7%

Differences between advertising director and business to business sales manager duties and responsibilities

Advertising director example responsibilities.

  • Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
  • Maintain and update social media sites such as Facebook, Instagram, and Google.
  • Develop and implement promotional campaigns for email, online advertising, SEO and direct mail.
  • Implement internet advertising strategies through social media, blogs, Facebook and twitter among others.
  • Direct a successful SEO and link-building campaign to increase the website's credibility and drive traffic with Google AdWords.
  • Create new revenue generating events, online programs, and print products that help clients to generate a measurable ROI.
  • Show more

Business to business sales manager example responsibilities.

  • Develop and manage customized patient education programs for nationwide distribution through healthcare nonprofit associations by securing third-party pharmaceutical sponsorship.
  • Research and implement a CRM, new products and procedures to accommodate sales procedures and dealership needs.
  • Update database (CRM), increase revenue, hit targets monthly/quarterly/yearly, perform above expectations, make it happen.
  • Handle practices for pull-through initiatives with patients including advertising, marketing, events and quarterly business reviews for profitability.
  • Create marketing content for pages and promotional initiatives, newsletter design and implementation, create designed and produce PowerPoint presentations.

Advertising director vs business to business sales manager skills

Common advertising director skills
  • Digital Marketing, 28%
  • B2B Marketing, 13%
  • SEO, 3%
  • Account Executives, 3%
  • Graphic Design, 3%
  • Sales Reps, 2%
Common business to business sales manager skills
  • Customer Service, 15%
  • Business Sales, 6%
  • Business Development, 5%
  • Market Trends, 5%
  • Sales Professionals, 3%
  • Trade Shows, 3%

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