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Advertising director vs classified advertising manager

The differences between advertising directors and classified advertising managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an advertising director and a classified advertising manager. Additionally, an advertising director has an average salary of $116,829, which is higher than the $79,662 average annual salary of a classified advertising manager.

The top three skills for an advertising director include digital marketing, b2b marketing and SEO. The most important skills for a classified advertising manager are customer service, real estate, and online sales.

Advertising director vs classified advertising manager overview

Advertising DirectorClassified Advertising Manager
Yearly salary$116,829$79,662
Hourly rate$56.17$38.30
Growth rate10%10%
Number of jobs16,2704,388
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 63%
Average age3939
Years of experience66

Advertising director vs classified advertising manager salary

Advertising directors and classified advertising managers have different pay scales, as shown below.

Advertising DirectorClassified Advertising Manager
Average salary$116,829$79,662
Salary rangeBetween $71,000 And $191,000Between $51,000 And $124,000
Highest paying CitySan Francisco, CA-
Highest paying stateNevada-
Best paying companyNetflix-
Best paying industryMedia-

Differences between advertising director and classified advertising manager education

There are a few differences between an advertising director and a classified advertising manager in terms of educational background:

Advertising DirectorClassified Advertising Manager
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 63%
Most common majorBusinessBusiness
Most common collegeNorthwestern UniversityNorthwestern University

Advertising director vs classified advertising manager demographics

Here are the differences between advertising directors' and classified advertising managers' demographics:

Advertising DirectorClassified Advertising Manager
Average age3939
Gender ratioMale, 52.7% Female, 47.3%Male, 25.6% Female, 74.4%
Race ratioBlack or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.8% Asian, 7.5% White, 72.3% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between advertising director and classified advertising manager duties and responsibilities

Advertising director example responsibilities.

  • Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
  • Maintain and update social media sites such as Facebook, Instagram, and Google.
  • Develop and implement promotional campaigns for email, online advertising, SEO and direct mail.
  • Implement internet advertising strategies through social media, blogs, Facebook and twitter among others.
  • Direct a successful SEO and link-building campaign to increase the website's credibility and drive traffic with Google AdWords.
  • Create new revenue generating events, online programs, and print products that help clients to generate a measurable ROI.
    • Show more

Classified advertising manager example responsibilities.

  • Identify marketing opportunities, propose segmentation solutions and create ROI measurement actions.
  • Analyze YOY losses/trends and strategically plan to recoup significant reductions in revenue.

Advertising director vs classified advertising manager skills

Common advertising director skills
  • Digital Marketing, 28%
  • B2B Marketing, 13%
  • SEO, 3%
  • Account Executives, 3%
  • Graphic Design, 3%
  • Sales Reps, 2%
Common classified advertising manager skills
  • Customer Service, 37%
  • Real Estate, 13%
  • Online Sales, 5%
  • Payroll, 5%
  • Media Sales, 4%
  • Display ADS, 4%

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Updated January 8, 2025

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