Advertising director vs director of sales and marketing

The differences between advertising directors and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising director, becoming a director of sales and marketing takes usually requires 6-8 years. Additionally, a director of sales and marketing has an average salary of $117,348, which is higher than the $116,829 average annual salary of an advertising director.

The top three skills for an advertising director include digital marketing, b2b marketing and SEO. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.

Advertising director vs director of sales and marketing overview

	Advertising Director	Director Of Sales And Marketing
Yearly salary	$116,829	$117,348
Hourly rate	$56.17	$56.42
Growth rate	10%	5%
Number of jobs	16,270	132,459
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 75%
Average age	39	46
Years of experience	6	8

Advertising director vs director of sales and marketing salary

Advertising directors and directors of sales and marketing have different pay scales, as shown below.

	Advertising Director	Director Of Sales And Marketing
Average salary	$116,829	$117,348
Salary range	Between $71,000 And $191,000	Between $73,000 And $188,000
Highest paying City	San Francisco, CA	Urban Honolulu, HI
Highest paying state	Nevada	Hawaii
Best paying company	Netflix	Quidel
Best paying industry	Media	Manufacturing

Differences between advertising director and director of sales and marketing education

There are a few differences between an advertising director and a director of sales and marketing in terms of educational background:

	Advertising Director	Director Of Sales And Marketing
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	Northwestern University	University of Southern California

Advertising director vs director of sales and marketing demographics

Here are the differences between advertising directors' and directors of sales and marketing' demographics:

	Advertising Director	Director Of Sales And Marketing
Average age	39	46
Gender ratio	Male, 52.7% Female, 47.3%	Male, 62.1% Female, 37.9%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	7%

Differences between advertising director and director of sales and marketing duties and responsibilities

Advertising director example responsibilities.

Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
Maintain and update social media sites such as Facebook, Instagram, and Google.
Develop and implement promotional campaigns for email, online advertising, SEO and direct mail.
Implement internet advertising strategies through social media, blogs, Facebook and twitter among others.
Direct a successful SEO and link-building campaign to increase the website's credibility and drive traffic with Google AdWords.
Create new revenue generating events, online programs, and print products that help clients to generate a measurable ROI.

Director of sales and marketing example responsibilities.

Manage business advertising efforts including Google AdWords, Facebook and local print media.
Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
Provide project management over cloud base hosted solutions design for the SMB market.
Create policies and procedures for Medicare department relating to all aspects of the business.

Advertising director vs director of sales and marketing skills

Common advertising director skills

Digital Marketing, 28%
B2B Marketing, 13%
SEO, 3%
Account Executives, 3%
Graphic Design, 3%
Sales Reps, 2%

Common director of sales and marketing skills

Customer Service, 10%
Product Development, 5%
Strategic Sales, 5%
Lead Management, 5%
Business Development, 4%
Sales Process, 4%

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Advertising Director
Advertising Director vs Director Of Sales And Marketing

Updated January 8, 2025

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